Social Power for Radiology Practices

Social media platforms provide the extensive reach needed to help your practice stand out in a crowded marketplace.

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Summary

You may question the value of social media for a radiology practice, but social media has become important for potential patients becoming actual patients in all medical specialties.

Today, patients and potential patients across the various medical specialties look to a practice’s social media for a different perspective. They want to see engagement and how patients talk about the practice. They want to see a more casual side of the practitioners and the practice. Social media can help build trust and it allows patients to connect on a more personal level with your radiology doctors and your entire staff.

The Social Power platform supplements your social posts to Facebook and Instagram to help your profile stay consistent and engaging. An active social media profile can help your practice stay top of mind with your current patients. 

Social Media Basics

Advice Media has extensive experience helping radiologists build rapport with prospective patients and generate positive reviews and ratings through leading social media sites. We also help our clients take advantage of paid advertising features on these networks to drive website traffic and gain/retain clients.

Organic and paid social media campaigns work in tandem with other marketing services to drive traffic to your website, improve your search rankings, amplify your messaging to clients, boost your reputation, and drive high-quality leads. Ultimately, these strategies convert leads into patients and generate more revenue for your radiology practice. 

A recent study done in January 2020 shows that there are 3.80 billion people that are active on social media.

Source: Hootsuite

HOW ARE YOUR SOCIAL MEDIA EFFORTS PERFORMING?

0%

of social browsers use social media to research products.

0%

of consumers claim they depend on influencer recommendations.

0%

of US adults now report that they are Facebook users.

0%

of Facebook users check their account every day

Are you taking advantage of this phenomenon?

Successful Strategy Components

Create Appealing and Engaging Content

We recommend creating social media profiles and clearly defining a process to post personalized content/images consistently.  These posts give your practice a distinctive personality. 

Social media is a place you can both showcase your expertise and new services, as well as a few behind-the-scenes look into how your practice operates.  Social media followers typically don't see themselves as customers as much as friends and fans. We help strengthen this connection through targeted social media campaigns and comprehensive long-term strategies. 

# Fun fact

Social media followers typically don't see themselves as clients as much as friends and fans.

Highlighting your personal side through social media allows your practice and individual gastroenterologists to showcase their expertise while creating a connection with potential patients.

Advice Media's Social Power tool is affordable and effective.

We use high-resolution images, compelling captions, and radiology specific hashtags to showcase your practice. When supplemented by personal photos, videos, and graphics from you, we can create a complete image for your practice, letting people know a bit more about what makes you unique while celebrating the thread of humanity that connects us all. As well, we have a paid social option where we can run targeted paid social ads to your specific target audience to gain new followers and new patients.

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Did you know ... ?

The average user spends 3 hours per day on social networks and messaging.

Source: Globalwebindex

Regular Posting

To be worthwhile and engaging, social media needs consistent posting. This can be difficult for a radiology practice to manage. However, these regular posts keep your visitors engaged without taking up the time of your staff members.

With Social Power, you will receive three posts on Instagram and four posts on Facebook every week. 

These efforts help ensure your social media profiles are up to date, complete, compelling, and full of engaging content. We aim to convert followers into patients while simultaneously increasing your radiology practice’s exposure.

Social media allows for a deeper and more personal connection with your potential and existing patients. We are here to make sure your practice’s social presence is well-executed, on-brand, and strategically designed to maximize results.

Complete Your Online Presence with Social Power

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