Studies show that 84 percent of consumers turn to review sites to find a doctor or dentist. But those reviews they’re reading can be a mixed bag for the practice. Good or not so good, your practice needs to respond to every review if for no other reason than to show you are cognizant and engaged with these online sources. But that’s where things can get...
Think of your good old address book. While it may be fast approaching obsolescence thanks to the digital world, it still is valid for a comparison. Let’s say you’re looking for the address of an old college friend. When you look in your address book, you have five different addresses. A couple is crossed out; a couple is amended. And you can’t remember if the...
Advice Media, the industry leader in digital marketing for medical practices, has been recognized as one of the fastest growing privately held companies in North America and has been included in the Inc. 5000 for the second time in two years. Shawn Miele, Chief Executive Officer of Advice Media, said, “We are honored to be included in the Inc. 5000 rankings for the second year in...
It may seem like an exercise in futility to take on Google when it comes to search. Likewise, it seems a sucker’s bet to take on Facebook when it comes to creating a social network where you can post cat photos or brag about your trip to Aruba. To that end, both Google and Facebook have seemed content to dominate their realms, with Google abandoning...
When the doctors, dentists, and dermatologists who are behind our Advice Media practices were in medical or dental school, the last thing they worried about was a future of having to manage their reputation online in the presence of 65 online medical review websites. They didn’t think about having a Facebook page for their future practice or seeing reviews of their practice out there for...
At Advice Media, we manage and populate the Facebook feeds for many of our practices, but we do not manage Instagram feeds. Still, we know many of you are active on Instagram. So, to keep you looking sharp out there, here are common mistakes businesses make on Instagram and how to avoid them. Post to time with your audience The point of using Instagram is to foster...
At Advice Media, our mission is to make sure our client practice websites enjoy as much visibility as possible. For most clients, this entails a combination of both search engine optimization for organic search and pay per click advertising. Although we have always been big proponents of organic search, Google and Bing keep boosting the visibility of paid search, pushing organic results lower and lower down...
“How is someone “liking” my practice going to help me increase my patient base?” “I’m not really into sharing what type of coffee I had before I opened the office this morning.” “I don’t use Facebook, so why should my practice?” Many of our practices are skeptical about the need for a practice Facebook page. This skepticism is usually linked to the individual doctor’s personal perspective on Facebook....
More and more practices are adding live chat capability to their websites. While first impressions of this new communication portal can seem somewhat intrusive, live chat actually breaks down the barriers with customers and potential customers. It allows customers to ask questions or book appointments without having to use the phone, which research shows customers prefer. At Advice Media, we’re big fans of this growing functionality....
It’s easy to be irritated by how the Internet has changed some things with your practice. Sure, it has made it easier to get your name out there (especially when we move you up in search!). And it is easier for patients and potential patients to know exactly what procedures you specialize in. Plus, a beautiful, functional website gives potential patients an instant feeling of...
