Despite touching virtually every area of modern life, the original (and still core) mission of Google — search — is somewhat of a mystery. Much of this is because of the secrecy that surrounds the famed Google algorithm. How it works no one really knows, although Google does give hints about what it finds important.… Read More »
Finding businesses through Google Maps isn’t enough for the search behemoth. To expand the functionality of Maps, Google recently added another feature — a question and answer section. This new feature allows customers to ask business questions and the business owner (and soon the public) can provide answers. Currently, this feature is only available on… Read More »
Studies show that 84 percent of consumers turn to review sites to find a doctor or dentist. But those reviews they’re reading can be a mixed bag for the practice. Good or not so good, your practice needs to respond to every review if for no other reason than to show you are cognizant and… Read More »
It may seem obvious, but a local result is what comes up for a person searching for a business or place near their current location. They come up in Maps and in general Google searches. And what good is a search result for a “dog walker” in Orlando when you live in Wichita? So, when… Read More »
Think of your good old address book. While it may be fast approaching obsolescence thanks to the digital world, it still is valid for a comparison. Let’s say you’re looking for the address of an old college friend. When you look in your address book, you have five different addresses. A couple is crossed out;… Read More »
Advice Media, the industry leader in digital marketing for medical practices, has been recognized as one of the fastest growing privately held companies in North America and has been included in the Inc. 5000 for the second time in two years. Shawn Miele, Chief Executive Officer of Advice Media, said, “We are honored to be… Read More »
It may seem like an exercise in futility to take on Google when it comes to search. Likewise, it seems a sucker’s bet to take on Facebook when it comes to creating a social network where you can post cat photos or brag about your trip to Aruba. To that end, both Google and Facebook… Read More »
We’ve all fallen for them — leading headlines that pique your curiosity and get you to click on a link that turns out to be nothing like what the headline alluded to. Clickbait. This summer, Facebook has been trying to figure out how to separate clickbait headlines from real headlines and to limit the former.… Read More »
When the doctors, dentists, and dermatologists who are behind our Advice Media practices were in medical or dental school, the last thing they worried about was a future of having to manage their reputation online in the presence of 65 online medical review websites. They didn’t think about having a Facebook page for their future… Read More »
At Advice Media, we manage and populate the Facebook feeds for many of our practices, but we do not manage Instagram feeds. Still, we know many of you are active on Instagram. So, to keep you looking sharp out there, here are common mistakes businesses make on Instagram and how to avoid them. Post to… Read More »
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