At Advice Media, we manage and populate the Facebook feeds for many of our practices, but we do not manage Instagram feeds. Still, we know many of you are active on Instagram. So, to keep you looking sharp out there, here are common mistakes businesses make on Instagram and how to avoid them. Post to time with your audience The point of using Instagram is to foster...
At Advice Media, our mission is to make sure our client practice websites enjoy as much visibility as possible. For most clients, this entails a combination of both search engine optimization for organic search and pay per click advertising. Although we have always been big proponents of organic search, Google and Bing keep boosting the visibility of paid search, pushing organic results lower and lower down...
“How is someone “liking” my practice going to help me increase my patient base?” “I’m not really into sharing what type of coffee I had before I opened the office this morning.” “I don’t use Facebook, so why should my practice?” Many of our practices are skeptical about the need for a practice Facebook page. This skepticism is usually linked to the individual doctor’s personal perspective on Facebook....
More and more practices are adding live chat capability to their websites. While first impressions of this new communication portal can seem somewhat intrusive, live chat actually breaks down the barriers with customers and potential customers. It allows customers to ask questions or book appointments without having to use the phone, which research shows customers prefer. At Advice Media, we’re big fans of this growing functionality....
It’s easy to be irritated by how the Internet has changed some things with your practice. Sure, it has made it easier to get your name out there (especially when we move you up in search!). And it is easier for patients and potential patients to know exactly what procedures you specialize in. Plus, a beautiful, functional website gives potential patients an instant feeling of...
At Advice Media we strongly believe that a blog needs to be a part of every website we build. As a busy doctor or dentist, the thought of adding another task — writing a blog — can be the last thing you want to do. Plus, you may be letting your personal behavior cloud your opinion. After all, you probably don’t spend a lot of...
When Facebook CEO Mark Zuckerberg was over in Barcelona in March attending a Samsung event, he used Facebook Live to tell his followers about a new partnership between the two companies. The odds are that it went right to the top of his followers’ News Feeds. Why? Because he has some special Zuckerberg coding in the Facebook algorithm? Although that could be true, it’s actually because of...
All of our Advice Media clients have heard about the importance of pay per click advertising, but maybe you’re just a little bit fuzzy on how the whole pay per click thing works. That calls for a little Pay Per Click 101 refresher course. This is SEM, not SEO Search engine optimization (SEO) vs. search engine marketing (SEM), that’s what we’re talking about here. The suitcase full...
On our Advice Media blog, we’ve touted the value of your practice’s Facebook page in many posts. We think your practice Facebook page is a great way to show your patients a different side of your practice by creating engagement and giving a little more personal insight into your practice. Plus, this kind of engagement engenders patient loyalty, which is priceless. To get the most out...
You’ve decided to add videos to your practice’s Facebook page. You’re going to give people a tour of your offices. You’re going to have different employees describe and show what they do. You plan on showing off new equipment. You may even have happy patients talk about their procedures. It’s going to be pretty cool…but not if your videos depend on audio for the viewer to...
