Google is always updating its famed search algorithm. Occasionally, the company makes what it calls a “broad core” algorithm update. The latest of these came on March 12 of this year, and Google actually confirmed the update, which the company doesn’t always do. Google Search Liaison Danny Sullivan wrote, “This week, we released a broad… Read More »
Consistency is good in everything you do. There’s nothing more tiring than a friend who’s a no show every other time you make plans. And who needs co-workers who are diligent one day, worthless the next? It turns out algorithms like consistency, as well. When search engines are trying to figure out what a website… Read More »
Humans are, by nature, curious. Maybe that explains why Google has come to rule the world in some ways. There are only a handful of companies in history that have actually become a verb, but Google is one. Having a dispute with a friend about which is bigger a kangaroo or a wallaby? “Google it.”… Read More »
Some people don’t know that when they make a search query the results returned by the search engine feature two sets of returns: paid search ads at the top and organic search listings below them. This despite the fact that the little word “Ad” is sitting right there under the title and description. OK, so… Read More »
As search has evolved, it has become more local. Google is getting smarter and smarter at knowing when a searcher is seeking a wide-focused, knowledge-based result or is simply looking for a local business to solve his or her problem. Take two searches for someone in Minneapolis: “What causes an ice dam?” “How do you… Read More »
Whether it’s fair or not for businesses, online reviews that are over a few months old have little value anymore for consumers. That’s one of the findings of the most recent survey from BrightLocal, an English citation-building company that has been surveying online reviews for years. For medical practices, that means if you have… Read More »
When you’re looking for a new Italian restaurant to check out in your town, or when you’re in a new city, you probably go to Yelp. Founded in San Francisco in 2004, Yelp has become the dominant site/guide for finding local businesses. And, unlike the Yellow Pages of yore, Yelp doesn’t simply provide the static… Read More »
There was a time when “reviewers” were paid positions. Consumer Reviews made an entire magazine empire out of reviewing everything from baby cribs to cars. Siskel & Ebert were the trusted source to tell you if you should bother going to see a new movie or not. Every newspaper in every city and town had a… Read More »
There was a time when simply being a good dentist was enough to build your practice. Word of mouth was key to expanding your patient base. Advertising was unheard of for dentists or doctors. Websites and social media didn’t exist. Then a few practices started giving away promotional toothbrushes and personalized toothbrushes to their patients… Read More »
At Advice Media, we’ve always been focused on getting our client practices to rank as high as possible in organic search. Since we’ve been building beautiful medical practice websites and optimizing them for search for 20 years, we’ve seen a tidal wave of change in search itself. It’s interesting to note that the iPhone is… Read More »
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