As search has evolved, it has become more local. Google is getting smarter and smarter at knowing when a searcher is seeking a wide-focused, knowledge-based result or is simply looking for a local business to solve his or her problem. Take two searches for someone in Minneapolis: “What causes an ice dam?” “How do you… Read More »
Whether it’s fair or not for businesses, online reviews that are over a few months old have little value anymore for consumers. That’s one of the findings of the most recent survey from BrightLocal, an English citation-building company that has been surveying online reviews for years. For medical practices, that means if you have… Read More »
When you’re looking for a new Italian restaurant to check out in your town, or when you’re in a new city, you probably go to Yelp. Founded in San Francisco in 2004, Yelp has become the dominant site/guide for finding local businesses. And, unlike the Yellow Pages of yore, Yelp doesn’t simply provide the static… Read More »
There was a time when “reviewers” were paid positions. Consumer Reviews made an entire magazine empire out of reviewing everything from baby cribs to cars. Siskel & Ebert were the trusted source to tell you if you should bother going to see a new movie or not. Every newspaper in every city and town had a… Read More »
There was a time when simply being a good dentist was enough to build your practice. Word of mouth was key to expanding your patient base. Advertising was unheard of for dentists or doctors. Websites and social media didn’t exist. Then a few practices started giving away promotional toothbrushes and personalized toothbrushes to their patients… Read More »
At Advice Media, we’ve always been focused on getting our client practices to rank as high as possible in organic search. Since we’ve been building beautiful medical practice websites and optimizing them for search for 20 years, we’ve seen a tidal wave of change in search itself. It’s interesting to note that the iPhone is… Read More »
At Advice Media, we’ve been building the best looking, best-functioning medical websites on the Internet for over 20 years. But we’ve never been satisfied with just that. We’ve also made it our mission for those sites to rank in organic search. After all, what’s the point of having a great-looking site if no one’s looking… Read More »
No matter what you personally think of social media, as a practice owner you need to have at least a Facebook page for your practice. We’ve told you that in other blogs. But simply having a page isn’t enough; you have to keep the content fresh and the engagement active. You may not particularly like… Read More »
A study conducted by the Journal of Medical Internet Research has given us an insight into how doctors view social media. Even though healthcare social media networks are on the rise, doctors are unsure of the benefits of interacting online in their professional capacity. Many doctors say that the ambiguous legal and ethical implications of… Read More »
So, it seems like you’re doing everything right. You’re tweeting and posting Facebook updates for your dental practice, but they never seem to gain any traction. You have fans, but none of them are commenting on or engaging with your posts. Wondering why you’re not seeing people talking? Well, it’s possible you’re not encouraging… Read More »
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