At Advice Media we’re often approached by prospective clients who find their website isn’t ranking in search. They’ve tried using every conceivable keyword, even if they don’t really match their practice’s offerings. They’ve plopped keywords throughout copy in an obvious ploy to use keywords, rather than to provide interesting, helpful content. And then they tell… Read More »
Language is tricky. Just take the line from the Beatles song Don’t Pass Me By. In one line, Ringo, hoping not to lose the girl who may indeed pass him by, make him cry, make him blue, sings, “I’ll be waiting here, just waiting to hear from you.” That’s the kind of stuff that drives… Read More »
In these days of trolls not only lurking under bridges but lurking around every corner of the internet, it’s easy to abuse someone pointing out poor grammar and spelling on a website. Grammar Nazi!! It’s kind of sad when people don’t care that the President mixes up “there” and “their,” along with a myriad of… Read More »
People always want to write off this or that thing for the next, supposedly, big thing. Movies were going to be the end of books. The healthy publishing business today, 100 years later, begs to differ. TV was supposed to end movies. Uh huh. Even Tiger Woods, the famous professional golfer, was said by everyone… Read More »
In numerous posts in the past we’ve detailed how your practice can use social media to allow your patients and potential patients to see a more personal side of your practice. Whether it’s pictures of a staff member’s new cat, a video tour of your remodeled offices, a caption contest for a silly photo someone… Read More »
Someone hits your practice website clicks on “Tummy Tuck” and then proceeds to spend 10 minutes on your procedure page, ostensibly reading about the procedure she is considering. She even clicks on the About Us page to see exactly who would be doing the surgery. And then she is gone — off to some other… Read More »
Since it is not a direct part of your practice’s website, it’s assumed that your social media accounts don’t really impact your rankings in organic search. That is true…somewhat. While your practice’s Facebook, Instagram, and Snapchat accounts don’t directly affect your website’s rankings, they do play a big part in visibility and awareness, which in… Read More »
Online reviews play a critical role in a person’s decision-making process about all kinds of purchases, including healthcare services. In fact, more than 86% of consumers read online reviews, and 89% read business’s responses to reviews. Not only do reviews help patients make decisions, but they also elevate your visibility in local search results. Did… Read More »
No matter what you think of the social media monster on a personal level — some people love Facebook and spend hours on it every day; others think it’s a place to look at everyone else having fun while they are stuck in their drab existence — Facebook has real value for businesses, including your… Read More »
Who knows where the adage “Turn that frown upside down” came from, but in today’s digital world you could think of it as replacing a frowning emoji with a smiling one. When it comes to online reviews, doing so can make a huge difference in your practice’s reputation. We’re all a little sensitive when it… Read More »
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