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Every day it seems professional reviewers become more of an afterthought. You could subscribe to Consumer Reports to see the latest reviews before you buy that new vacuum. Or, you could read the plethora of reviews from actual owners on Amazon. You could search Rolling Stone for reviews of the new CD from that indie group you love. Or, you could listen to clips on iTunes and...

Advice Media LLC, a leading digital marketing company for healthcare professionals, will further expand its digital marketing operations and services with the acquisition of certain assets of Patient Education Concepts LLC. “PEC’s Sight Selector, Website, and Social Media businesses are a wonderful strategic fit for Advice Media. Ophthalmology was already one of our largest medical specialty areas. The acquisition of these PEC businesses reinforces Advice Media’s...

If you’re engaged enough to be reading this blog, you probably already know that in the fall of 2015 Google changed its search algorithm to overcome the reliance on keywords in search ranking, instead rewarding content. That content applies to everything on a website, from headlines to page copy to blog posts. At Advice Media, we’ve been building engaging health care websites for over 15 years,...

You may think of coupons as things you clip and use for 50 cents off a bottle of Tide at the grocery or a two-for-one on boxes of Twinkies. But you should consider placing coupons/offers on your practice’s Facebook page, particularly now that we’re in the New Year and many of your clients have resolutions that you can help them out with. Wonder if such effort...

There can be debate about the relative merits of Facebook. Is it simply a way for people to, in effect, brag about their lives? Does it make people depressed, feeling as if their lives don’t measure up to those of their “friends?” In the election, was Facebook the way millions of people spread false new stories and other myths? Is it making people, attention-deficit, constantly...

So, you just were home for Thanksgiving and between the political arguments and earnest discussions about the can ribs showing themselves on the jellied cranberry sauce, the talk turned to your practice’s website. Since you’ve just split off on your own after formerly working for a group practice, you need a new website. And your nephew, who is a “computer guy,” volunteered to build your site...

Whether your practice uses digital advertising or not, the growth of ad blocking is big news in the digital world. When Apple signaled last year that it would support ad blockers in iOS 9, things really got interesting. More and more consumers are using ad-blocking apps on both their mobile devices and desktops and it’s costing billions of dollars in lost ad revenue for publishers...

It’s no secret that mobile search is first and foremost in Google’s sights these days. They’ve made moves such as removing the righthand column (the former home for paid search) from SERPs to make them more amenable to the smaller screens on mobile devices. Limiting some information formerly supplied on SERPs, items such as reviews and business photos, was thought to be a nod to...

It’s always tempting to denigrate the current king…of anything. Maybe it’s the American idea that anyone can be the best, despite your means or upbringing, so a case needs to be made to bring the leader back down to the rest of us. Don’t believe it? Just look for trolling of Apple, or Tom Brady, or Nick Saban, or Taylor Swift, or whoever else is...

Google is always changing its famed algorithms. Sometimes the Goliath of Search announces the changes; other times it just makes them. Usually, since Google didn’t announce a change, someone stumbles upon something that feels different and then tests it before writing about what they think is going on. A host of SEO marketing experts then weigh in on if a change has been made and...