Some people think that Google makes money by providing organic search. You know, you type in “Roger Federer’s tennis racquet” and up springs a page with a variety of sites listed. This is the search engine results page, and it consists of both paid search and organic search. Google doesn’t make any money directly from… Read More »
n June’s first blog, we talked about Google adding a feature to its Google My Business listings enabling business owners to shorten the URL to a manageable “short name.” This feature will make it easier for practices to share their Google My Business link on business cards, in-office signs, and other locations, which should increase… Read More »
We understand how difficult it can be to manage, staff, & operate a plastic surgery practice while trying to market your practice. But your marketing should be on your to-do list this year to ensure you keep up with the competition and the latest trends. Developing an annual marketing plan for your surgical practice can… Read More »
We’ve talked about your Google My Business page for your practice in many blogs on our site. It’s a great tool to manage your practice’s online presence across Google, including in search and on Google Maps. It provides another avenue where potential patients can find your practice, and it’s free. What’s not to love? The… Read More »
When you’re searching for something that Google assumes is of local interest versus general information, it returns local results. When you type in “Dental Implants,” for instance, you’ll see what is called the Map Pack of local dentists near you offering to replace a tooth with a dental implant. It’s assumed you want options for… Read More »
Google is always updating its famed search algorithm. Occasionally, the company makes what it calls a “broad core” algorithm update. The latest of these came on March 12 of this year, and Google actually confirmed the update, which the company doesn’t always do. Google Search Liaison Danny Sullivan wrote, “This week, we released a broad… Read More »
Consistency is good in everything you do. There’s nothing more tiring than a friend who’s a no show every other time you make plans. And who needs co-workers who are diligent one day, worthless the next? It turns out algorithms like consistency, as well. When search engines are trying to figure out what a website… Read More »
Humans are, by nature, curious. Maybe that explains why Google has come to rule the world in some ways. There are only a handful of companies in history that have actually become a verb, but Google is one. Having a dispute with a friend about which is bigger a kangaroo or a wallaby? “Google it.”… Read More »
Some people don’t know that when they make a search query the results returned by the search engine feature two sets of returns: paid search ads at the top and organic search listings below them. This despite the fact that the little word “Ad” is sitting right there under the title and description. OK, so… Read More »
As search has evolved, it has become more local. Google is getting smarter and smarter at knowing when a searcher is seeking a wide-focused, knowledge-based result or is simply looking for a local business to solve his or her problem. Take two searches for someone in Minneapolis: “What causes an ice dam?” “How do you… Read More »
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