Since Google has become the King Kong of search (remember Ask Jeeves, AltaVista?), it kind of behaves like King Kong — it likes what it likes and if that bugs you then what are you going to do about it? Google owns search now, so what Google like Google gets. Kind of like that song… Read More »
At Advice Media we build, optimize, and maintain websites for myriad medical practices, everything from dentists to plastic surgeons to eye doctors. And every practice has one thing in mind — using their site to build their practices, bring in new patients, and keep current patients happy and engaged with the practice. Increasingly, doing that… Read More »
At Advice Media, we kind of get caught up in the digital world…developing beautiful, functional websites; optimizing those sites for optimal, targeted search results; writing blogs to feed Google’s content hunger; managing practice Facebook pages; and much more. But it’s not like we never put down our phones or step away from our desks and… Read More »
If you have a medical spa, there are certain things you need to have to stand out from the sea of day spas out there. You need a doctor overseeing the practice. You need aestheticians highly trained in the delivery of BOTOX and dermal fillers. You need a line of medical-grade skin care products. You… Read More »
The past year hasn’t been good to Facebook. Once Facebook was considered an inevitable juggernaut, adding users by the seeming billions. Now the social media giant has been blamed for electing a President based on the spread of false news stories, many of them from Russian operatives; and more recently from being lackadaisical with its… Read More »
At Advice Media, we have a kind of split personality. One side of our persona is a tech geek, constantly staying abreast of how to keep our client websites optimized so they perform and rank in organic search. The other side is art geek, building the most beautiful medical practice websites that are engaging, aesthetically… Read More »
We get it. You can instantly distinguish between an actinic keratosis and a basil cell carcinoma. You understand “The Mask of Pregnancy” isn’t an Edgar Allan Poe story. You know when a mole merits your attention or when it’s the harmless Cindy Crawford variety. And you’re surely not going to confuse contact dermatitis with contact… Read More »
With technology, it seems that just when we get a handle on how to best use some application or device everything changes, and we need to relearn the deal. The pace of change can seem overwhelming. It’s no different for you as an orthopedic practitioner. The newest hip replacement options, the latest techniques for minimally… Read More »
We recently wrote a blog all about getting your optometry website seen through search engine optimization; dotting your site’s I’s, so to speak, by making sure all of your contact information is consistent across the web; using social media, and other means. Those are all things we do every day at Advice Media for hundreds… Read More »
Your orthopedic practice is all set. You love your team, your location, your potential for building your practice. But there’s a problem — despite having a website, no one seems to be finding it, much less engaging with it. Your supply of new patients is a trickle, basically coming only from word of mouth. It… Read More »
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