Since it is not a direct part of your practice’s website, it’s assumed that your social media accounts don’t really impact your rankings in organic search. That is true…somewhat. While your practice’s Facebook, Instagram, and Snapchat accounts don’t directly affect your website’s rankings, they do play a big part in visibility and awareness, which in… Read More »
Online reviews play a critical role in a person’s decision-making process about all kinds of purchases, including healthcare services. In fact, more than 86% of consumers read online reviews, and 89% read business’s responses to reviews. Not only do reviews help patients make decisions, but they also elevate your visibility in local search results. Did… Read More »
No matter what you think of the social media monster on a personal level — some people love Facebook and spend hours on it every day; others think it’s a place to look at everyone else having fun while they are stuck in their drab existence — Facebook has real value for businesses, including your… Read More »
Who knows where the adage “Turn that frown upside down” came from, but in today’s digital world you could think of it as replacing a frowning emoji with a smiling one. When it comes to online reviews, doing so can make a huge difference in your practice’s reputation. We’re all a little sensitive when it… Read More »
There are countless components to the algorithms used by Google and Bing for organic search and how they affect the ranking of your practice website. That seems pretty obvious considering Google’s search algorithm has over two billion lines of code. We’ve talked about various important items, such as blogs (in this month’s first post), robust… Read More »
At Advice Media we’ve been building the web’s most beautiful medical websites for over 20 years. But what’s the point in having a good-looking site if no one sees it? That’s why we’ve also been at the forefront of search engine optimization from the beginning — we were helping sites rank in organic search before… Read More »
Advice Media is a leading technology-enabled digital media company that has been managing the online footprint of private medical and dental practices nationwide for over two decades. After being recognized as one of the fastest-growing private companies in the U.S. three years in a row by Inc. magazine, Advice Media continues its strategic growth initiative… Read More »
We all get too many emails. If you buy anything online these days, you are then set up for a daily email from said enterprise until the end of time…maybe longer. It seems dumb, obnoxious, overkill at its finest. Ah, but there’s method to this email madness, and it works. Still, if you’re a dentist… Read More »
Some people think that Google makes money by providing organic search. You know, you type in “Roger Federer’s tennis racquet” and up springs a page with a variety of sites listed. This is the search engine results page, and it consists of both paid search and organic search. Google doesn’t make any money directly from… Read More »
n June’s first blog, we talked about Google adding a feature to its Google My Business listings enabling business owners to shorten the URL to a manageable “short name.” This feature will make it easier for practices to share their Google My Business link on business cards, in-office signs, and other locations, which should increase… Read More »
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