Dental Website Design

Generating New Patients Very Effective
Do It Yourself Very Difficult
Typical Cost Templated Designs: $1,000 – $3,000
Custom Designs: $10,000+

94% of users’ mistrust of a medical website is directly related to web design elements.
Source: Forbes

Your website, the most important marketing channel, is typically where new patients make their first impression of your dental practice. You want to be sure to showcase your specialties and skills here that set you above other local dental practices. Your website needs to work on all devices from phones to laptops, clearly convey your practice’s brand into the digital relm, and function frictionlessly to getting patients in touch with your office.

Essential Dental Webstie Design Elements

  1. Mobile Responsive
  2. Clearly Branded
  3. Conversion Focused

Mobile Responsive

This means your website works the same no matter the device or screen size.

Test if your dental site is mobile responsive.

If you want potential customers to visit you often, then your website design must be mobile responsive. When potential patients use mobile phones to search for dentists and click on your website link, your web pages must automatically adjust to fit the smaller screen. The same is true on tablet screens too.
Links should be easy to click on with a finger tap, so there must be enough white space above and below your call-to-actions (CTA) link (or buttons). When creating your dental website, keep in mind that you must set up the pages with mobile users in mind, and not just the desktop browser screen.
In the animation to the right, you can see how our dental website designs function with a mobile user in mind.
  1. Large Text
  2. Large CTAs
  3. Sticky Menu and Phone
Dental Mobile Responsive Website Design

First Impressions

Having a website that carries your branding from your office to the digital world is crucial to keeping the patient journey consistent. You need a color scheme that is present across all of your marketing material. This is a trickier element to define but from colors, to fonts, to aesthetics all need to be consistent and present across your brand. If you are a pediatric dentist you may want to consider a more playful font accompanied with vibrant colors, opposed to a cosmetic dentist may want to convey elegance and rely on high-end photography and a minimalist website.

Your website needs to quickly convey what your practice specializes and the services you offer. First impressions that customers have when accessing your website, go a long way in if they will keep searching or become a patient. The design should give a good experience in exploring links to different parts of your website, be visually pleasing to the eye, and promote your professional dental ability and knowledge.
You will also want to ensure your website is hosted on a fast and dynamic CMS (content management system) so your website always loads quickly. Website development is crucial to the design and user experience of your dental website. Ensure your web provider has server redundancy and nightly backups so you never lose any updates to your website.

Conversion Elements

Sticky menus are when a user scrolls through a page on their phone or a computer your menu stays with the user. If you refer to the animation above you can see how a slim version of the menu stays with the user. This allows a user to be able to interact with the page’s content while offering them the ability to quickly get to the site’s menu no matter where they are on a site.

In the same animation, you can see a mobile phone icon stays with the user allowing them to get in touch with your office no matter where they are in the site or the buyer’s journey. These are 2 of the most basic elements and your website should incorporate these elements to improve conversions and user experience.
View Our Dental Website Portfolio

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We know healthcare. For more than twenty years, we have helped thousands of medical practices grow online. Ask for our featured case studies. To receive more information about Dental Website Design, please complete the form below or call (435) 575-7470.

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