Are You Maximizing the Impact of Your Efforts?
The Ultimate Guide to Orthopedic Marketing
Today, if your orthopedic practice isn’t engaged in the digital marketing world, your competitors have a leg up on you.
Advice Media offers a comprehensive suite of digital marketing products for orthopedic practices:
- Website Design and Development
- Local Power (Local SEO & Directory Listings)
- Review Power (Reputation Management)
- Search Engine Optimization
- Social Power (Social Media)
Our platform can help you enhance your online presence, drive traffic to your website, and generate more leads and appointments.
Digital marketing involves building a strong internet presence. This starts with your orthopedic website. From there your digital marketing extends through active social media pages, informative blogs, email campaigns, multimedia content, and accurate directory listings across the web. Making an impact online is sure to positively impact your practice bottom line.
What would doubling your
leads do for your practice?
Average Advice Media SEO client results
Leads Increase in 24 Months
Leads Increase in 24 Months
Let’s start with the essentials - establishing an online presence with a great looking, user-friendly website. Your practice needs to stand out from the other orthopedic practices in your area. Advice Media creates attractive and compelling websites for our orthopedic practices.
We offer our custom Signature Websites on dynamic themes that can easily be personalized in addition to appointment confirmation websites with the copy coming from our extensive content library. We can accommodate all budgets.
Your website is the first point of contact for many potential patients. Making a lasting first impression with an accurate, informative, and engaging website that helps convert clicks to customers is essential for the success of your practice.
Advice Media's Web Power product ensures your website is up-to-date, secure, and fully functional. We address problems as they arise and seek the fastest solutions to make sure temporary hiccups don’t cause severe headaches.
Our products help improve your online visibility and easily get found by appearing in relevant searches for your practice’s key procedures.
Every search engine has one goal: provide users with the most relevant result as quickly as possible. Google looks at signals to determine if your website is relevant, trustworthy, and deserving of being ranked higher in search results. Here are some of the most important factors that contribute to the success of your orthopedic practice online.
Advice Media’s Local Power product ensures all of your practice’s online business directory listings are accurate and up to date. This establishes trust, prevents patient confusion and frustration, and improves search rankings.
Local Power builds a robust presence for your practice on Google through the use of Google My Business (GMB) so that your practice is seen by the patients who need you the most.
Consistent blog posting on local news, state laws, new procedures, and other relevant orthopedic topics provide additional resources and value to your website. Frequent posts educate potential patients, assist with search engine visibility, and help establish your practice as an authoritative and reliable source of information.
Patients only contact you if they can find you. Improve your search result ranking for key practice-area pages to drive more people to your site.
Manage Your Reputation
Reviews are one of the most significant determining factors in choosing an orthopedist. Set yourself apart from the competition by building and maintaining a solid online reputation.
Did You Know...?
93% of people’s purchasing decisions are impacted by reviews.
Establish your practice as a leader in orthopedics through a comprehensive platform that allows you to request and respond to reviews via email and text message.
Expand Your Reach
Go beyond organic search results to create a more compelling and complete digital presence for both your surgeons and orthopedic practice.
Social Media platforms are utilized by 70% of the population.
Source: Pew Research
Our Social Power tool creates posts and publishes them to your Facebook and Instagram accounts. These posts will highlight your practice areas, orthopedic topics, and other relevant information.
The fastest way to jump to the top of Google search results is to utilize paid search advertising. When patients search for services related to your orthopedic practice that you provide, Advice Media counts on Pay-Per-Click ads to identify more potential patients and direct them to your website.