Social Power for Dermatology Practices

Social media platforms provide the extensive reach needed to help your practice stand out in a crowded marketplace.

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Summary

Social media has moved from a peer-to-peer vehicle for sharing photos to a necessity for every business, dermatologists included. 

Many potential patients look at a medical practice’s social media presence when weighing whether or not to become an actual patient. When your practice is active on social media, it shows patients and potential patients a different perspective on the practice and its staff to connect on a more personal level. 

Social Media Basics

Advice Media’s Social Power tool helps you build rapport with patients, drive traffic to your website, improve your search rankings, amplify your messaging to clients, boost your reputation, and drive high-quality leads. 

A recent study done in January 2020 shows that there are 3.80 billion people that are active on social media.

Source: Hootsuite

Organic and paid social media campaigns work in tandem with our other marketing products to drive traffic to your website, improve your search rankings, amplify your brand messaging, boost your reputation, and drive high-quality leads. 

HOW ARE YOUR SOCIAL MEDIA EFFORTS PERFORMING?

0%

of social browsers use social media to research products.

0%

of consumers claim they depend on influencer recommendations.

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of US adults now report that they are Facebook users.

0%

of Facebook users check their account every day

Are you taking advantage of this phenomenon?

Successful Strategy Components

Create Appealing and Engaging Content

Social Media is a great platform to showcase the personality of your dermatology practice. Your followers want to see a more casual side of the dermatologists and the staff.

# Fun fact

Social media followers typically don't see themselves as clients as much as friends and fans.

Advice Media's Social Power service is affordable and effective.

High-resolution images, compelling captions, and dermatology specific hashtags are utilized to showcase your practice. When supplemented by personal photos, videos, and graphics from you, we can create a complete image for your practice, letting people know a bit more about what makes you unique while celebrating the thread of humanity that connects us all. 

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Did you know ... ?

The average user spends 3 hours per day on social networks and messaging.

Source: Globalwebindex

Regular Posting

For social media to be effective, you must post consistently. This can be difficult for a dermatology practice to manage and may not be the best use of time for you and your staff.

With Social Power, you will receive three posts on Instagram and four posts on Facebook every week. This will take the burden off  your staff while still keeping your social media visitors engaged.

We aim to convert followers into patients while simultaneously increasing your dermatology practice’s exposure.

Social media allows for a deeper and more personal connection with your potential and existing patients. We are here to make sure your practice’s social presence is well-executed, on-brand, and strategically designed to maximize results.

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