Social Power for Cosmetic Surgery Practices

Social media platforms provide the extensive reach needed to help your practice stand out in a crowded marketplace.

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Summary

Social media has become an important interaction point for all businesses. 

For cosmetic surgery practices, patients and potential patients look to the practice’s social media for a different perspective on the practice and its staff to connect on a more personal level. Social media platforms like Facebook and Instagram provide the extensive reach needed to help your practice stand out in a crowded marketplace.

Social Media Basics

Advice Media’s Social Power tool helps you build rapport with patients, drive traffic to your website, improve your search rankings, amplify your messaging to clients, boost your reputation, and drive high-quality leads. 

A recent study done in January 2020 shows that there are 3.80 billion people that are active on social media.

Source: Hootsuite

HOW ARE YOUR SOCIAL MEDIA EFFORTS PERFORMING?

0%

of social browsers use social media to research products.

0%

of consumers claim they depend on influencer recommendations.

0%

of US adults now report that they are Facebook users.

0%

of Facebook users check their account every day

Are you taking advantage of this phenomenon?

Successful Strategy Components

Create Appealing and Engaging Content

The personality of your cosmetic surgery practice gives it distinction. People want to see engagement and how patients talk about the practice. They want to see a more casual side of the practitioners and the practice. This is especially true with cosmetic surgery, which are usually elective procedures. 

# Fun fact

Social media followers typically don't see themselves as clients as much as friends and fans.

Highlighting this side through social media allows your practice and individual surgeons to showcase their expertise while creating a connection with potential patients.

Advice Media's Social Power tool is affordable and effective.

High-resolution images, compelling captions, and cosmetic surgery specific hashtags are utilized to showcase your practice. When supplemented by personal photos, videos, and graphics from you, we can create a complete image for your practice, letting people know a bit more about what makes you unique while celebrating the thread of humanity that connects us all. 

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Did you know ... ?

The average user spends 3 hours per day on social networks and messaging.

Source: Globalwebindex

Regular Posting

Social media demands disciplined, continual posting. This can be difficult for a cosmetic surgery practice to manage. 

With Social Power, you will receive three posts on Instagram and four posts on Facebook every week. 

These efforts help ensure your social media profiles are up to date, complete, compelling, and full of engaging content. This keeps your visitors engaged without taking up the time of your staff members.

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