Your Practice Matters
Trust, Hope, and Confidence
Advice Media has written this COVID-19 Comeback Plan to give you a roadmap for ramping your business back up as quickly as possible. Download the PDF now and start creating your post-COVID-19 future!
Below you will find tips, advice, and important updates, as well as sample content you can use/share with your patients. You can copy, edit, and publish to your website and social media channels to fit your needs.
- COVID Comeback Phases - Videos
- Paycheck Protection Program (PPP) Loans - Act Now!
- Webinar: COVID Comeback Plan - Time to Thrive
- Featured in the Media
- Videos from Our Executive Team
- Google My Business Temporarily Removes Features in Light of COVID-19
- Top 10 Things You Can Do Now to Get Ahead
- Google My Business Post/Email: COVID-19 Protocols and Safety Measures
- Google My Business Post/Email: COVID-19 Impact on Our Practice
- Blog Post: Why Should I Keep My Appointment?
- Email Example: We're Open / When to Reschedule
- Auto Responder Email
- Social Media Resources
- External Resources
Shorr Solutions: The Podcast: Episode 05 – Running Your Digital Media Strategy by the Numbers w/ Mara Shorr and Chad Erickson
In this episode, host Mara Shorr is joined by Chad Erickson, Vice President of Strategy for Advice Media. They talk about running your business by the numbers, lead generation, and your go-to digital marketing tips post-COVID-19.
Aesthetic Insider Featuring Michael Antosy from Advice Media: Use This Opportunity to Increase Your Web Presence
Due to the COVID-19 (coronavirus), many aesthetic professionals may find themselves with some down time, making this a great opportunity to work on business plans, website updates and marketing campaigns. In this interview at Aesthetic Insider™ Radio, Michael Antosy, Director of Sales and Business Development at Advice Media, shares with us many useful tips and tactics to update your website and digital platform, as well as other patient outreach and retention ideas.
Videos from Our Executive Team
Advice Media Operations During the COVID-19 Crisis
Marketing Resources For Your Practice During COVID-19
Using Social Media During The Coronavirus
Write Frequently Asked Questions to Increase Your Rankings
It’s Time To Boost Your Online Reviews
Important Google My Business Update
Avoid Being Taken Advantage of by Unscrupulous Individuals
What you can do now to establish relationships, build confidence, make money, and fill your future schedule:
Now is the perfect time to review your website and make sure everything is updated!
Use your time to give the second most visited page on your website some TLC!
What you can do today to help your practice when this is all over.
Here are the best services available for hosting virtual consultations and virtual events.
Please watch this important message from our CEO, Shawn Miele.
Now is your time to thrive and we are going to show you how.
Google announced an update to Google My Business regarding reviews!
While it might be cliche to say, ‘You Never Get a Second Chance to Make a First Impression”, there is a lot of truth to this phrase.
Google My Business Update
Google My Business Temporarily Removes Features in Light of COVID-19
To Our Valued Clients:
On 3/20/2020, Google My Business (GMB) placed some restrictions on its system and will not be publishing reviews, review replies, and new Q&A responses at this time. Existing content will remain.
Read more to find out how, why and what -- as well as what you should be doing to stay ahead!
Top 10 Things You Can Do Now to Get Ahead
Ok, COVID-19 Sucks! Now What?
We get it. This is the worst. You don’t know when this is going to be over and when you can get back to work.
However, this is not the time to bury your head in the sand. Do that, and you will be way behind when things get better.
Now is the time to take the bull by the horns and get the stuff done you have needed to do but never had the time!
We have put together ten things you can do to make the most of this time. If you follow these instructions, you will come out of this stronger, better and ready to take market share from your competition.
LET'S DO THIS!
Google My Business Post / Email Example
COVID-19 Protocols and Safety Measures
As a medical office, we have one simple objective in mind: making sure that our patients and staff are always safe. This objective has been at the center of creating policies and procedures that will ensure the safety and well-being of all people that walk through our front doors.
One policy we have enforced is our sick policy. We ask that if you have any of the following symptoms that you reschedule your appointment and stay home to ensure the safety of our staff, and the other families we serve: if you have had a fever within the last 24 hours, a cold, the flu, stomach virus, cough, stuffy nose and if you have recently traveled via airlines/cruise or have been exposed to a known contact with the COVID-19 that you stay home and reschedule your visit.
We have heightened our sanitizing and cleaning procedures at our office, and we offer hand sanitizer and masks at the front desk per request. Sanitizing wipes are always in reach for our front and back staff so we can keep the office continuously clean before and after each patient we see.
We are only offering pens at the request of the patient, and we immediately sanitize once back in our possession. We’re sanitizing the front and back office as many times as it is necessary.
We are closely following the Centers for Disease Control's (CDC) guidelines and recommendations on the steps we can take to help prevent the spread of all viruses. We, as an office, already have strict guidelines for handwashing and sanitation, and we will continue those policies. Per CDC recommendations, we will ask employees who have traveled to such locations or have been exposed to others who have traveled to such locations to self-quarantine for 14 days.
We will continue to monitor the situation closely and do all we can to protect you and our employees.
Google My Business Post / Email Example
COVID-19 Impact On Our Practice
As you are no doubt aware, the COVID-19 virus is having a significant impact on many communities around the country. Our doctors and staff have been closely monitoring the situation – including the recommendations of the Centers for Disease Control and Prevention (CDC) and other health organizations.
We have developed a pro-active response plan that takes steps to ensure that we help protect the health and safety of our staff and patients:
- We Remain Open to Serve You – As of March 16th, we plan to remain open to serve our patients and will notify you if there are any changes. We will be here to help you with your medical needs. There may be some variation in the hours in the coming weeks. Please call before making any unscheduled visits.
- Your Appointment – At this time, there is no disruption in our schedule and we look forward to serving you at your next appointment. If you have not yet scheduled your appointment, our staff is ready to assist you. If you need to modify your appointment for any reason, please contact us.
- Commitment to Cleanliness and Safety – Our standard cleaning and sterilization procedures have always used EPA-certified cleansers and disinfectants to maintain the cleanliness of our offices and equipment. We practice universal precautions far beyond what the requirements for the virus are calling for. We will continue to be diligent in maintaining universal precautions. You can feel safe and secure in our office.
- Emergency Care Will Always be Available - Even if we are forced to discontinue providing routine care for a period of time we will always be available to address emergencies. A plan is in place to provide emergency care both in-person and via telemedicine.
Thank you for your trust in us during these challenging times. We will send updates as the situation evolves.
Google My Business Post / Email Example
How We're Keeping Our Staff and Patients Safe as Stay-At-Home Expires
As stay-at-home restrictions end, we are thrilled to welcome you back to our office. As always, the safety of our patients and staff remains our top priority. Nothing is more important than resuming business in a responsible, pro-active manner.
In accordance with guidelines from the Centers for Disease Control (CDC) and the Occupational Safety and Health Administration (OSHA), we are taking the following steps to ensure the health and wellbeing of everyone who enters our office:
- Cleaning and disinfection: Our entire premises, including the lobby, patient rooms, and bathrooms, will be thoroughly cleaned and disinfected at regular intervals throughout each day. This regimen will include all surfaces, workstations, keyboards, telephones, handrails, door handles, writing utensils, and other devices.
- Hand hygiene: Hand sanitizer, disposable wipes, and no-touch disposal receptacles will be easily accessible throughout our office. Disposable masks and gloves will be available at the front desk for all visitors. Our staff will continue to maintain strict personal hygiene measures throughout the day. Hand-shaking is discouraged.
- Respiratory etiquette: While disposable masks will be available at our front desk, we highly encourage our guests to come prepared with their own protective items. We respectfully ask all staff and visitors to cover their mouths and noses when coughing or sneezing or use the insides of their elbows. Please throw used tissues in the trash and immediately wash your hands.
- Social distancing: Our services require close proximity to our patients, but we will try to maintain safe personal distances whenever possible. While we always work to avoid congestion in our lobby, this is even more important now. Please arrive on time for your appointment and respect the space of others who may be waiting.
- Illness: It is absolutely crucial that staff and patients stay home if they are sick or displaying signs of illness. Please reschedule your appointment if you experience fever, cold, or flu-like symptoms, or if you have been exposed to someone with these symptoms.
- Appointments: We know you want to get in as soon as possible, and we can’t wait to see you. Scheduled appointments that were canceled due to stay-at-home restrictions will be prioritized. We will do our very best to book new appointments as quickly as possible to ensure safety standards are maintained. We appreciate your loyalty and patience during this time.
Thank you for your continued trust in our practice. Together, we can ensure you receive the important care you need in a safe, healthy, and positive environment. We look forward to seeing you!
Google My Business Post / Email Example
How to Pick Up Your Procedure Plans Where You Left Off
If stay-at-home restrictions have postponed your aspirations for a procedure, now may be a good time to start planning again. As shelter-in-place guidelines begin to ease, here are some tips to help you pick up where you left off.
- Schedule a consultation: Contact our practice online or over the phone to schedule a personal consultation at our office. This will be your opportunity to ask questions and determine which treatment options are best for you
- Know what you want: Identify the problem areas you want to address and research the procedures you are considering. Search magazines and the internet for images that reflect the results you desire. Bring these pictures with you to your consultation for discussion.
- Prepare questions in advance: It’s a good idea to jot down some questions to bring with you to your consultation. Consider asking questions such as:
- How much experience do you have performing these procedures?
- Where and how will you perform my procedure?
- Can I see before-and-after pictures of your previous work?
- Am I a good candidate for this procedure?
- What I can expect for my results and recovery?
- What are the risks and complications associated with my procedure?
- How are complications handled?
- What are your payment and financing options?
- Stay safety-minded: The health and wellbeing of our patients and staff are always at the forefront of our mission. Before visiting our office, please remind yourself of the basics: Wash your hands frequently; don’t touch your face; cover any cough or sneeze with a tissue or the inside of your elbow; maintain a distance of six feet from others whenever possible.
We continue to hold ourselves to the highest standards of cleanliness and safety. We are committed to providing a healthy environment for everyone who visits our office. Contact us today online or over the phone to schedule your initial consultation. We can’t wait to see you!
Blog Post Example
Why I Should Keep My Appointment
Our medical office takes the health and safety of our patients seriously, regardless of current virus concerns. We are fully committed to maintaining the cleanest environment possible and to meeting or exceeding medical standards.
Our instruments undergo a rigorous sterilization process to ensure cleanliness. Our office, including our lobby, is thoroughly cleaned daily – some rooms several times a day – and our doctors and team hold themselves to the highest of hygienic standards.
In short, year-round, we do everything possible to keep our patients safe from bacterial and viral infections.
On top of the health concerns of the Coronavirus, there are many other health concerns that are linked to systemic health. Many of these issues can become an issue quickly and, when not addressed in their earliest stages, may result in a compromised immune system and a heightened risk for serious complications from Coronavirus, the flu, or even the common cold.
If you are not sick, it is best to keep your appointment. If you feel like you may be coming down with something or if you have been exposed to someone with influenza or Coronavirus, it may be best to reschedule.
When Should I Cancel My Appointment?
Please call to reschedule your appointment if you:
- Have tested positive for Coronavirus or influenza
- Have a fever – even a low-grade fever
- Have a cough or runny nose
- Are having respiratory issues
- Have been exposed to a virus
If you are not sick and have not been exposed to anyone who is, maintaining your own health is of the utmost importance. Part of this is taking care of your own health.
Keep Yourself Healthy
Avoiding exposure is the best way to prevent viral infection. However, there are steps you can take to keep yourself healthy during times of mass illness. The CDC recommends you:
- Clean and wash your hands often
- Avoid close contact with people who are sick
- Stay home if you are sick
More suggestions and additional information on COVID-19 can be found on the CDC website.
If you have questions about our sanitation practices or if you need to make or adjust an appointment, call and we will take care of you.
To Our Patients,
Our patients and our staff are so valuable to us. During this time, we want what is best for our patients and what is best for our team.
If you are not feeling well, we ask that you reschedule your appointment. Please do so as soon as possible so our team can adjust our appointment schedule accordingly. We know these appointments can be something patients look forward to and having to reschedule can be disappointing. However, we promise we will get you on the books when you are better.
Our team is crucial to our success. If our team members are not feeling well, they have been asked to stay home. We know that this may mean rescheduling appointments, and that can be frustrating. We will do our best to fit you with a different provider or on a different date that suits your schedule. We appreciate your flexibility.
Cleanliness is crucial in all that we do. As a medical practice, we must adhere to the strictest recommendations provided by the CDC, CDHP, and other local authorities.
As of now, our practice is open for business for our patients who feel well and are healthy.
If you are under the weather, please call to reschedule. Our front desk staff would be happy to assist you with rescheduling your appointment.
We know this is a stressful and unpredictable time - we will get through this together!
Auto Responder Email
Thank you for your email.
In order to help control the spread of the COVID19 pandemic, [BUSINESS NAME] and its staff are working remotely from [DATE] until [DATE]. We have full access to email and remote access to our files. We are committed to staying in touch with and being available to our clients during this difficult time. If you have emailed on a matter that would be better handled via a phone call, please message us back with the best number at which we can reach you, and the times you will be available today and tomorrow.
We will get back to you as soon as possible. If you have an urgent matter, please call [PHONE NUMBER].
Full playlist of all CDC videos on COVID-19
Watch Here »
CDC Recommends Postponing Events/Gatherings of More Than 50 People for at Least 8 Weeks [As of 3/15/20]
Read Here »
Coronavirus Situation Summary
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OSHA COVID-19 Information
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OSHA: Preparing workplaces for COVID-19
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