Pay-Per-Click for Cosmetic Surgery Practices
The fastest way to hop to the top of Google search results is to utilize paid search advertising, also known as Pay-Per-Click.
Your Fast Track to Growth
Advertising on search engines is an instantly impactful way to generate new patients.
You’ve probably noticed organic search results can now be found far down the search engine results page (SERP). That’s because Google and Bing want more paid search. This is also called pay-per-click (PPC) advertising because users only pay when their ad is clicked on and the user is directed to their website.
Advice Media’s software can track the exact number of clicks to your site and collect conversion data to link the number of emails and phone calls your business receives as a direct result of Pay-Per-Click.
Successful Strategy Components
Boost Your Brand
Pay-Per-Click ads increase your website conversions and overall brand awareness from an increased number of impressions. The more impressions you have on a potential patient, the greater trust and credibility you gain with them.
Your Available Options At-a-Glance
- Generating New Patients: Very Effective
- Do It Yourself: Very Difficult
- Typical Cost: Recommended Minimum Budget: $750/month (Market Dependent)
of people said they'd click on a Google ad, according to Search Engine Land.
Google Ads results receive 65% of the clicks that started with buying keywords.
Organic results receive 35% of the clicks that started with buying keywords.
of people click on a paid search ad because it directly answers their search query.
Optimize Your Campaign
The best way to set yourself up for success is to perform keyword research.
Advice Media thoroughly researches for the most relevant search terms related to your cosmetic surgery practice and procedures you offer to maximize the number of patient searches you appear in.
After the research is done and the ads are up and running, your campaigns are continuously monitored and adjusted to optimize their performance. That makes PPC advertising truly cost-effective, which is why it needs to be a part of your digital marketing plan.
Prior to launching an SEM campaign, great website design and engaging content are so important — when the person clicks on your ad and hits your site, you want them engaged and pushing deeper into various pages on your site. This increases your ROI.
Slice of Advice
You must have robust content and a beautiful site to generate the best ROI from your PPC budget.
Setting your SEM campaign and budget involves first setting your overall SEO strategy. This optimizes your website to ensure your budget is efficient and your ad quality scores are high. There are different SEM options and you need your digital marketing firm to match the right options with your cosmetic surgery practice.