Design & Development
Your orthopedic practice website is the most critical marketing asset you have in the digital world.
Why Your Website Is So Important
Your website is your most important marketing channel; it’s where new patients get their first impression of your orthopedic practice.
You want to be sure to showcase your expertise, the breadth of your treatments, your skilled staff, and other areas of your orthopedic practice that separate you from your competitors.
Ultimately, the accurate measure of success for your website and all of the marketing strategies that drive traffic is converting high-quality leads into services that bring you revenue.
There’s no shortage of digital marketing firms out there, but you should trust your online marketing to a company with specific experience in orthopedic website design. You want an agency that understands different conversion strategies for the orthopedic sector of the medical world. And your orthopedic website should have certain design features — robust content, animations of procedures, orthopedic blogging, testimonials, and strong calls to action — to help patients move from a peripheral interest to making an appointment.
Your Available Options At-a-Glance
- Generating New Patients: Extremely Effective
- Do It Yourself: Very Difficult
- Typical Cost: Template Website: $1000-$3000; Semi-Custom Website: $5000-$12,000; Custom Website: $20000+
Your website needs to function seamlessly on all devices from phones to laptops, clearly convey your orthopedic brand in the digital world, and make it simple for a patient to instantly contact your office whether they have a question about a possible knee injury or to schedule an appointment.
Mobile search has now surpassed desktop and is becoming more influential when selecting an orthopedist.
Your desktop and mobile sites need to feel like the same practice, yet with dramatically different functionality. A site that isn’t mobile-friendly tells a potential patient to keep looking. Our websites are always mobile-responsive and able to dynamically shift to fit the screen of any device, from smartphones and tablets to desktop computers.
Test to see if your website is mobile responsive.
Compelling Calls to Action
How should people contact you?
Calls to action are crucial to getting users to connect with you.
Your site needs to clearly convey your practice’s brand in the digital world, and make it simple for a patient to contact your office with a question or to schedule an appointment. You want to ensure that your calls to action are clear, concise, and easy to execute.
We strategically incorporate different calls to action throughout your site to make it easy for people to know how to contact you. These include phone numbers, contact forms, email, appointment scheduling, and social media sharing designed to encourage potential patients to get in touch and schedule a consultation.
You probably recognize that content is an integral part of your website and Internet marketing, but not all content is the same.
Going beyond simple text, interactive content is developed to:
- Increase visitor engagement
- Stimulate longer user sessions
- Communicate more effectively with mobile users
- Build authority with your audience
- Improve SEO results
- Generate more leads
Engaging Content & Layout
Advice Media has specific experience designing sites for orthopedic practices. We have created websites for so many orthopedic practices and have created different conversion strategies for all of the procedures you specialize in.
Your orthopedic website isn’t complete without certain design features — an interesting mix of written and photo content, animations of procedures, informative blogging, and strong calls to action to help patients move from curious interest to making an appointment. Our sites are built for conversion.
Before designing your website, team members at Advice Media will strive to understand your brand and represent it visually by researching:
- Your practice areas and the procedures you value most
- The types of patients your practice seeks to attract
- The local marketplace you serve
- Competitors’ websites -- the best way for your practice to stand out is a website that amplifies your unique selling points
Advice Media’s Signature Website Themes employ designs that project a professional image and embody the unique personality of each orthopedic practice. Our sites also include original content that builds rapport with users, educates them, and strives to earn their business.
Is it easy to update your website and improve SEO?
At Advice Media, we build reliable and secure websites on the WordPress CMS platform.
Reliable, scalable, and robust, the WordPress platform makes content creation and management simple without compromising beauty, responsiveness, or features.
WordPress is structured to allow easy implementation of effective SEO strategies. WordPress sites are easily found by major search engines, which assist with page ranking and, ultimately, site visibility. These sites are also user-friendly, easy to update, quick to load, and ideally suited for SEO.
Fast Site Speed
The longer it takes your site to load, the more leads you lose. It also impacts search engine ranking. Google considers site speed and page load times as part of its ranking algorithm. At Advice Media, our hosting services come with custom-built caching technology, enabling us to deliver consistent and reliable site speeds to your potential patients. This is essential for establishing trustworthiness and keeping people on your site.