Cosmetic Surgery Website Design & Development
Your cosmetic surgery practice website is the most critical marketing asset you have in the digital world.
Why Your Website Is So Important
The centerpiece of your digital marketing presence begins and ends with your cosmetic surgery practice website. It’s likely where your potential patients form their first impressions of your cosmetic surgery practice.
You want to showcase your expertise, the breadth of your procedures and treatments, your skilled staff, and other aspects of your cosmetic surgery practice that separate you from your competitors.
Ultimately, the accurate measure of success for your website and all of the marketing strategies that drive traffic is converting high-quality leads into procedures that bring you revenue.
Advice Media understands different conversion strategies for the cosmetic surgery sector of the medical world. Your cosmetic surgery practice website should have certain design features — robust content, animations of procedures, a great before and after gallery, cosmetic surgery blogging, testimonials, and strong calls to action to help potential patients move past curiosity to book a consultation.
Your Available Options At-a-Glance
- Generating New Patients: Extremely Effective
- Do It Yourself: Very Difficult
- Typical Cost: Template Website: $1000-$3000; Semi-Custom Website: $5000-$12,000; Custom Website: $20000+
Making your website accessible to users on any device enhances your ability to generate quality leads. At Advice Media, our websites aren’t just mobile-responsive; they are designed from a mobile-first perspective.
Mobile search has now surpassed desktop and is becoming more influential when selecting a cosmetic surgeon.
Your website needs to function seamlessly on all devices from phones to laptops, clearly convey your cosmetic surgery practice brand in the digital world, and make it simple for a patient to instantly contact your office whether they have a question about what’s involved with a tummy tuck or to schedule the consultation for one.
Your desktop and mobile sites need to feel like the same practice, yet with dramatically different functionality. A site that isn’t mobile-friendly tells a potential patient to keep looking.
Test to see if your website is mobile responsive.
Compelling Calls to Action
How should people contact you?
Your cosmetic surgery website will strategically incorporate compelling calls to action that are easily accessible.
Phone numbers, contact forms, email, appointment scheduling, and social media sharing are used to encourage potential patients to get in touch and schedule a consultation.
Content is a crucial aspect of your website, but not all content is created equal.
Going beyond simple text, interactive content is developed to:
- Increase visitor engagement
- Stimulate longer user sessions
- Communicate more effectively with mobile users
- Build authority with your audience
- Improve SEO results
- Generate more leads
Engaging Content & Layout
To make your website as engaging as possible, we work with your practice to determine strategic calls-to-action, graphics, and placement to ensure you get more leads.
Before designing your website, team members at Advice Media will strive to understand your brand and represent it visually by researching:
- Your practice areas and the procedures you value most
- The types of patients your practice seeks to attract
- The local marketplace you serve
- Competitors’ websites -- the best way for your practice to stand out is a website that amplifies your unique selling points
Advice Media’s Signature Website Themes employ designs that project a professional image and embody the unique personality of each cosmetic surgery practice. Our sites also include original content that builds rapport with users, educates them, and strives to earn their business.
Is it easy to update your website and improve SEO?
Advice Media uses WordPress to build reliable and secure websites. The WordPress platform makes content creation and management simple without compromising beauty, responsiveness, or features.
WordPress is structured to allow easy implementation of effective SEO strategies.
WordPress websites are preferred by Google, so they are found much easier when built using this platform. It is structured in a way to easily implement SEO strategies which assist with page ranking and, ultimately, site visibility. These sites are also user-friendly, easy to update, and ideally suited for search engine optimization.
Fast Site Speed
It is said that time is money, and the same goes for your website. The longer it takes your site to load, the more leads and potential revenue you lose. Advice Media’s hosting product comes with custom-built caching technology, allowing us to deliver consistent and reliable site speeds. This is essential for establishing trustworthiness and impacts search engine ranking.