Establishing a social media presence is quite important for medical practitioners these days. People are becoming increasingly active on social media sites and not utilizing the opportunity it presents to promote your medical practice can see you losing out to your competitors. In addition, you also get to expand your professional network and to educate […]
Things to Be Wary of When Using Social Media Read More »
When doctors use social media, they have to be cautious. It is easy, at times, to breach patient confidentiality. Many doctors may be very wary of using social media and may actually refuse to use it just to be on the safe side. However, doing so will mean giving up on an excellent channel to
How To Make the Most Effective Use of Social Media Read More »
Doctors and other medical professionals are not untouched by social media. Many physicians use it for both personal and professional use. There are a number of gray areas when the issues of being a doctor and a social media user collide. To give an example, there is no prescribed solution to the dilemma of accepting
Social Media Etiquette For Medical Professionals Read More »
Transparency, in all its varying degrees, is a hot topic of discussion among physicians. The world of social media places a high premium on transparency. If a doctor wants to become popular on social media and grow their practice, they must be transparent. Transparency Goes A Long Way Great doctors don’t shy away from showing
Doctors And Transparency On Social Media Read More »
Twitter has become a popular social networking website for doctors. They are using it to extend their web presence, communicate with patients, market services or just chat with colleagues. In fact, many hospitals are also active on Twitter, and have gained a following of engaged patients. So, if you are thinking of joining Twitter, you
Why Twitter Is Valuable For Young Physicians Read More »
If the Internet has made it easy for physicians to stay informed about the latest advancements and events in the medical field, social media has given them the tools to collaborate with peers in their professional capacities. Whether it is information sharing or taking advice or guidance from more experienced colleagues or simply discussing common
Guidelines For Ethical Use Of Social Media For Physicians Read More »
The world of Facebook is ever evolving, and this year is no exception. Beginning in 2015, Facebook is rolling out a new policy with regard to how businesses promote on their platform. Here is what you need to know about these changes and how they can affect your medical practice. Changes to Facebook in 2015
Keeping Up With Facebook’s Recent Changes Read More »
Most people have heard of the hashtag—maybe in the realm of social media, or maybe just in pop culture. It was recently a Saturday Night Live skit with Justin Timberlake and Jimmy Fallon. But, do you know how the hashtag really works; and how it can help your practice? The hashtag, once the user-generated symbol
How Can a Hashtag Help Brand My Medical Practice? Read More »
The words Search Engine Optimization is panic-inducing in many. Others think it’s a term for some magic mixed with keywords. And others still think it’s a hoax/unimportant/dead or any mix of that unhealthy combination. Part of this thinking comes from the tyranny of Google and its unending crackdown on Black Hat SEO practices. As harsh
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