Social media has offered an outlet for patients and consumers who want to provide feedback to a professional service. Unfortunately, it’s often only those individuals with the most negative feedback to share that go out of their way to do so.
Those satisfied or mildly displeased with their experiences may not feel invested enough to speak up. The connections made through social media can help your medical practice learn more about the satisfaction of your patients by opening the lines of communication and curbing this phenomenon.
Why Does Social Media Encourage Patient Feedback?
The relationships formed through social media encourage your patients to give something back — social media interactions rely upon give and take. You’ll experience a higher response rate because patients will feel as though you care about their thoughts and their well-being.
A medical practice can also use social media to encourage patient participation when a survey is sent out. An incentive can be offered publicly which can increase the quality and quantity of responses. Additionally, patients can use social media to encourage the participation of their peers that attend your practice. This increases the number of replies received by contributing to public awareness.
Enhancing Your Social Media Strategy
With today’s social media relevance, there’s never been a better way to connect with patients. We hope we’ve provided you with some valuable insight on how the use of social media can help you gather patient feedback. Contact us if you’d like to learn more about how we can help with your social media strategies!
Advice Media Can Handle It for You
Too busy to manage your social media accounts? Let Advice Media help! We can plan an organized and effective social media strategy to get potential clients interested in your services! Contact an Advice Media Representative to learn more.