With the rise of social media for brand awareness, online marketing now requires a carefully balanced strategy. High page rankings, quantity of quality backlinks and more used to be a few of the major players in making a website successful from an online marketing standpoint. They still do have a major impact, but now, to have your website rise up those ranks, a greater level of interaction with the general public is required.
Your involvement with social media can actually impact just how much visibility your medical website receives. Using Facebook or Twitter alone can improve your online presence and help you reach your target audience, but more than that, it can also help improve your website ranking. In the past, it’s been debated whether or not social media plays a role with the strength and authority of a website, but recently it’s been confirmed that in fact, search engines like Google and Bing do rely somewhat upon social media reputation as well.
How Social Media Effects Search Engine Rankings
Your social media activities have an influence upon more than just the social media search tools that the major search engines offer. The more active you are online and the better associated you are with other reputable social media accounts, the more authority you will gain. This means that when you mention another website on social media, you’ll play a greater role in setting their website rankings because of your own reputation.
Essentially, when a site is mentioned on social media, the same ranking consideration takes place when a ‘person’ does it as when another website does (with backlinks, for example), just to a lesser degree. The more frequently a website is mentioned by reputable, highly-ranked social media accounts or websites, the higher its own rankings will become. Social media accounts just happen to have less influence because of some specific limitations that have been placed upon them, but their role is still important, especially when your activities on Twitter or Facebook can do even more for your practice that have benefits beyond your website rankings.
How Your Social Media Activities Can Help Your Site’s Rankings
With an understanding that social media activities do play a role in your website rankings, there are a number of things that you can do to ensure that your practice’s website is benefiting from this knowledge:
- Get active on social media – start interacting with the people that follow you on a regular basis to increase the reputation of your social media account in the eyes of the search engine.
- Promote your website content – posting your own website content, especially as your social media account is in good standing, can have benefits to your website rankings. But it also encourages other people to share the content that you’ve posted, and each and every time they do, that moves your website up the ranks.
- Engage with people of influence – if you start engaging with people influential on social media with plenty of followers who share great-quality links and content, you’ll have some strong accounts pulling for the success of your website in time as this may compel them to retweet something you’ve posted on Twitter, for example.
- Post information that’s newsworthy – Google has mentioned that the more an article is shared on Facebook or Twitter, the better an opportunity it has to appear on their News page and rank high. Adding new, exciting content to your practice’s blog or website that you know is current and relevant to what’s happening in the world will catch the attention of social media users.