Salesforce recently released their annual State of Marketing report, in which they surveyed over 5,000 marketers with the goal of understanding their marketing priorities in 2015. What they discovered is that 70% of marketers plan on increasing their social media advertising and marketing spending this year, making social media the top area for marketing spending in 2015. If social media isn’t a part of your practice’s marketing plan this year, learn about why it’s something you should consider.
Three Ways Social Media Marketing Can Benefit Your Practice
- An easy platform to connect with current patients and find new ones. Maintaining an active presence on social media platforms like Facebookand Google+ allows you to easily connect with your patients, helping to build trust and establish yourself as a respected source of information. Additionally, many prospective patients search for doctors online, so an active social media presence can help you rise above your competitors and prove that you’re able to keep up with current trends.
- Allows you to easily promote or advertise special promotions, events or procedures. Social media affords you a platform in which you can easily speak to a large group of people at once, made up of either current patients, prospective patients, or anyone who’s simply interested in the information you have to share. If you’re running any promotions or have any upcoming special events, social media sites allow you to promote them with just a simple post. For those looking to spread information to an even wider audience, Facebook ad campaigns allow you target those who don’t already like your practice.
- Offers a cost-effective way to market your practice. Social media offers you the opportunity to market your practice to a large audience, with the only cost being the time it takes to set up and manage your pages. While you can choose to spend money advertising on sites like Facebook and Twitter, the relatively low cost allows you to invest in other areas of your business.
If You’re Ready to Find Out How Social Media Can Benefit Your Practice, Contact Advice Media Technologies Today.
If you don’t have the time to manage your own social media presence, Advice Media can help design a unique and effective campaign for your medical practice. For more information, contact an Advice Media representative today.