For the most part, social media is a fairly simple way to grow and keep an audience and clients. Done right, regular posts to Facebook, Twitter, Google+, and other platforms can have a huge reach with relatively little effort on your end. But to really make social media work for you, it’s not quite as hands-off as you might think.
Effective social media requires some babysitting. Not much, really, but to make your posts go the distance and keep and grow your audience, you need to stay involved after you hit “post.” A little engagement on your part can go a long way to keeping clients aware of, interested in, and loyal to your practice.
Here are few tips for social media that goes the distance:
- Stay active. You don’t just want to be present on social media, you want to be a presence. This means making sure you’re active enough to stay in the game. You don’t need to bombard your followers with posts, but make sure you’re pushing enough out there to stay part of the conversation. A social media strategist can help you determine your ideal frequency.
- Acknowledge “likes” with “likes” and “follows” with “follows.” This is social media, after all, so keep it social. Just as you return a wave or hello on the street, return any social media engagement. It’s part of being part of the game and building your network.
- What are people talking about? Keep social media a two-way conversation. Don’t simply push out links and statements about your services and qualifications—pay attention to other conversations relevant to your practice and join these discussions.
- Find your voice and keep it focused. Part of building your social media presence and growing your business is establishing yourself or practice as an expert in your field. To do so, keep your activity mostly focused on how you want to be recognized. If you’re a plastic surgeon, for example, who wants to build your reputation as a breast reduction specialist, try to keep much of your activity focused on that topic. You can add in other appropriate topics and fun engagement, such as holiday posts, here and there, but make sure anyone who visits your profile will come away with a clear understanding of who you are.
We can help put your social media to work for you! Contact a Advice Media Technologies representative to learn more: