Why do healthcare professionals need a website? The answer is simple – to get as many clients as possible by generating leads through the internet. That is why it is important to track the number of people visiting your website. Tracking your website visits make it possible for you to know how many of the visitors have actually become clients and how many have left the site without contacting you or sharing their contact information.
How to Track Website Visits
What should you look for when you want to know how many people have visited your website and where they came from? Here is a note on the metrics you must consider for tracking website visits.
- Number of Direct Visitors – The first thing to consider is the number of visitors who are coming to your site directly, by keying in the website address. This will be the people who have heard of your services from advertisements or from other sources of marketing.
- Number of Referrals – This is an important metric to focus on, for this tells you about your most satisfied and loyal clients who are recommending your services to their friends and family. Provide your visitors with a feedback form when they leave the site – and include a column about how they have heard of you. If it is through referrals, ask them to enter the name of the person who recommended your services.
- Number of Visitors Directed from Affiliate Sites – Affiliate marketers play an important role in directing relevant leads to your sites. It is important to keep a track of how many people are visiting your website from affiliate sites, so that you can reward them accordingly.
Using tools like Google Analytics is an excellent way to start off tracking the number of visitors to your site.
Are You Interested in Learning More About Tracking Your Website Visits? Contact Advice Media Today.
If you are a physician and need assistance with marketing your practice, please contact an Advice Media representative today. We can be reached directly at 1-800-260-9497, and we look forward to hearing from you soon.