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Content is King, but Bad Content is a Jester

Content, content, content. In the digital marketing realm today it’s all about content. Google made it so. A couple of years back Google changed its algorithm to move away from using keywords, which clever people had learned to totally game, and toward what was actually on the websites its bots crawled, the content. Suddenly, content… Read More »


Advice Media Acquires Certain Assets of Patient Education Concepts | Advice Media

Advice Media Acquires Certain Assets of Patient Education Concepts

Advice Media LLC, a leading digital marketing company for healthcare professionals, will further expand its digital marketing operations and services with the acquisition of certain assets of Patient Education Concepts LLC. “PEC’s Sight Selector, Website, and Social Media businesses are a wonderful strategic fit for Advice Media. Ophthalmology was already one of our largest medical… Read More »


Content is King On Your Website

If you’re engaged enough to be reading this blog, you probably already know that in the fall of 2015 Google changed its search algorithm to overcome the reliance on keywords in search ranking, instead rewarding content. That content applies to everything on a website, from headlines to page copy to blog posts. At Advice Media,… Read More »


Putting a “Coupon” on Facebook

You may think of coupons as things you clip and use for 50 cents off a bottle of Tide at the grocery or a two-for-one on boxes of Twinkies. But you should consider placing coupons/offers on your practice’s Facebook page, particularly now that we’re in the New Year and many of your clients have resolutions… Read More »




Using Facebook to Build Patient Loyalty

“You need to build your brand.” “Creating brand loyalty is paramount.” As a practice, you may not think of yourself as a brand, per se. And all the constant yammering from “experts” about brand building can be overwrought. But the truth is your practice is a brand of sorts. You may be the brand that… Read More »



Advertisers Respond to Ad Blockers | Advice Media

Advertisers Respond to Ad Blockers

Whether your practice uses digital advertising or not, the growth of ad blocking is big news in the digital world. When Apple signaled last year that it would support ad blockers in iOS 9, things really got interesting. More and more consumers are using ad-blocking apps on both their mobile devices and desktops and it’s… Read More »


Beacons and Place Tips Can Be Great Tools

When a customer is in your practice waiting for their appointment or otherwise with a few minutes to kill, wouldn’t it be great to be able to welcome them, tell them about a special or new procedure, and maybe even show them pictures or reviews from their friends about your practice? And what if you… Read More »


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