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Website development and digital marketing best practices change practically on a daily basis. While implementing the most current maintenance methods, our world-class teams are on a constant lookout for industry news and developments. As soon as we have found new information for our clients, we publish a comprehensive summary on our Blog.

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Are Your Site’s Visitors Bouncing Away?

By Advice Media / February 28, 2020 / Comments Off on Are Your Site’s Visitors Bouncing Away?

It’s nice to have a bounce in your step. It’s fun to bounce a baby on your knee. It’s important to have adequate bounce when you buy a sand wedge. But for your medical practice website, too much bounce equals too few patients. Bounce rate. What is it and why does that matter to your […]

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Trust and Reviews

By Advice Media / February 14, 2020 / Comments Off on Trust and Reviews

It seems everything is open to questions about its veracity these days. Facebook is renowned for spreading false news stories through its sea of groups. Video editing can make a person say something they never actually said. Pundits on TV and radio openly make up their supposed facts to make their case. And online reviews […]

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Ways To Improve Your Local Ranking on Google

By Advice Media / January 30, 2020 / Comments Off on Ways To Improve Your Local Ranking on Google

Search these days is, first and foremost, local. Google looks at your location and returns results that are in the vicinity. The algorithm assumes if you’re searching for “Dental Implants” that you’re not out to expand your knowledge of dental procedures, but looking to find a way to replace that missing tooth with a dentist […]

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How’s Your Website Designed?

By Advice Media / January 15, 2020 / Comments Off on How’s Your Website Designed?

At Advice Media we’re often approached by prospective clients who find their website isn’t ranking in search. They’ve tried using every conceivable keyword, even if they don’t really match their practice’s offerings. They’ve plopped keywords throughout copy in an obvious ploy to use keywords, rather than to provide interesting, helpful content. And then they tell […]

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New Thinking for the New Year — BERT Comes to Search

By Advice Media / December 30, 2019 / Comments Off on New Thinking for the New Year — BERT Comes to Search

Language is tricky. Just take the line from the Beatles song Don’t Pass Me By. In one line, Ringo, hoping not to lose the girl who may indeed pass him by, make him cry, make him blue, sings, “I’ll be waiting here, just waiting to hear from you.” That’s the kind of stuff that drives […]

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Is Bad Grammar Putting Your Site on the Naughty List?

By Advice Media / December 15, 2019 / Comments Off on Is Bad Grammar Putting Your Site on the Naughty List?

In these days of trolls not only lurking under bridges but lurking around every corner of the internet, it’s easy to abuse someone pointing out poor grammar and spelling on a website. Grammar Nazi!! It’s kind of sad when people don’t care that the President mixes up “there” and “their,” along with a myriad of […]

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Small Business Websites Are King

By Advice Media / November 30, 2019 / Comments Off on Small Business Websites Are King

People always want to write off this or that thing for the next, supposedly, big thing. Movies were going to be the end of books. The healthy publishing business today, 100 years later, begs to differ. TV was supposed to end movies. Uh huh. Even Tiger Woods, the famous professional golfer, was said by everyone […]

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If Your Practice is On Instagram, Here Are Some Updates to Heed

By Advice Media / November 15, 2019 / Comments Off on If Your Practice is On Instagram, Here Are Some Updates to Heed

In numerous posts in the past we’ve detailed how your practice can use social media to allow your patients and potential patients to see a more personal side of your practice. Whether it’s pictures of a staff member’s new cat, a video tour of your remodeled offices, a caption contest for a silly photo someone […]

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Remarketing to Close the Near Misses

By Advice Media / October 30, 2019 / Comments Off on Remarketing to Close the Near Misses

Someone hits your practice website clicks on “Tummy Tuck” and then proceeds to spend 10 minutes on your procedure page, ostensibly reading about the procedure she is considering. She even clicks on the About Us page to see exactly who would be doing the surgery. And then she is gone — off to some other […]

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Is Social Media Important for SEO?

By Advice Media / October 15, 2019 / Comments Off on Is Social Media Important for SEO?

Since it is not a direct part of your practice’s website, it’s assumed that your social media accounts don’t really impact your rankings in organic search. That is true…somewhat. While your practice’s Facebook, Instagram, and Snapchat accounts don’t directly affect your website’s rankings, they do play a big part in visibility and awareness, which in […]

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