Website development and digital marketing best practices change practically on a daily basis. While implementing the most current maintenance methods, our world-class teams are on a constant lookout for industry news and developments. As soon as we have found new information for our clients, we publish a comprehensive summary on our Blog.
At the end of last year, Google Analytics announced a new feature that will automatically exclude malicious bots and crawlers from website data. What are bots and crawlers, you may ask? Bots and crawlers collect content from the web. Malicious bots and crawlers interact with websites as though they are actual visitors but effectively skew […]Read More
For many, installing and even managing a Google Analytics account can seem like a daunting task. It is easy to get lost in all the charts, data and terminology, especially if you have no idea what it is you need to be looking at. Here are some important words to know to help you better […]Read More
By Ryan Hill Whether you notice it or not, Google alters its search algorithm very frequently. So frequently, in fact, the Advice Media team witnessed over 500 changes in 2014. This fast-paced search environment makes digital marketing experts’ jobs both exciting and frustrating at times. Google never reveals the explicit details of their new or […]Read More
With 2015 already well under way, its no surprise that search engine optimization is a top marketing practice used by both professionals and small business owners. In a study by the National Retail Federation, search marketing — including SEO — was the most effective source for obtaining new customers in 2014. According to researchers, SEO […]Read More
A recent study has found that a majority of physicians and practice managers do not know how to successfully advertise and maintain the online presence of their practice. The most common mistake amongst them was that they tended to focus all of their marketing efforts on a single tactic. It is very easy for practice […]Read More
Converting your personal Facebook profile to a professional business page requires a few easy steps, but it’s entirely necessary. When it comes to physicians and their medical practices, their online presence should be kept professional. If you have a successful personal profile, it’s recommended to convert the page rather than starting new. Converting the page […]Read More
Advice Media is thrilled to house a growing staff in our beautiful Park City offices. What’s more, the Governor’s Office of Economic Development recognized our company’s continuing expansion with the EDTIF award! Our team consists of web developers, programmers, graphic designers, writers, and digital marketing specialists. And we’ll be creating up to 100 new jobs, […]Read More