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SEARCH ENGINE MARKETING Park City, UT

Do You Understand How SERPs are Changing?

Some people think that Google makes money by providing organic search. You know, you type in “Roger Federer’s tennis racquet” and up springs a page with a variety of sites listed. This is the search engine results page, and it consists of both paid search and organic search. Google doesn’t make any money directly from… Read More »





Performance Tracking Park City, UT

Making Sense of Some Google Local Search Symbols

When you’re searching for something that Google assumes is of local interest versus general information, it returns local results. When you type in “Dental Implants,” for instance, you’ll see what is called the Map Pack of local dentists near you offering to replace a tooth with a dental implant. It’s assumed you want options for… Read More »


Search engine optimization Park City, UT

Google and Broad Core Updates

Google is always updating its famed search algorithm. Occasionally, the company makes what it calls a “broad core” algorithm update. The latest of these came on March 12 of this year, and Google actually confirmed the update, which the company doesn’t always do. Google Search Liaison Danny Sullivan wrote, “This week, we released a broad… Read More »


Search Engine Optimization

It Pays to Be Consistent

Consistency is good in everything you do. There’s nothing more tiring than a friend who’s a no show every other time you make plans. And who needs co-workers who are diligent one day, worthless the next? It turns out algorithms like consistency, as well. When search engines are trying to figure out what a website… Read More »



Directory Listings Park City, UT

Why Do Paid Search Ads Work?

Some people don’t know that when they make a search query the results returned by the search engine feature two sets of returns: paid search ads at the top and organic search listings below them. This despite the fact that the little word “Ad” is sitting right there under the title and description. OK, so… Read More »


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