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Website development and digital marketing best practices change practically on a daily basis. While implementing the most current maintenance methods, our world-class teams are on a constant lookout for industry news and developments. As soon as we have found new information for our clients, we publish a comprehensive summary on our Blog.

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How to Respond to Negative Reviews Without Breaking HIPAA Rules

By Advice Media / March 25, 2020 / Comments Off on How to Respond to Negative Reviews Without Breaking HIPAA Rules

Responding to reviews in the medical verticals can be tricky. This is especially true if the information in the review reflects negatively on the practice. Of course, the first thing you want to do is tell the individual that their side of the story is wrong! However, I beg you to pump the breaks and […]

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social media optimization

How to Optimize a Facebook Ads Campaign, from Ideation to Results!

By Advice Media / March 25, 2020 / Comments Off on How to Optimize a Facebook Ads Campaign, from Ideation to Results!

Facebook advertising, and paid social media in general, is a fantastic way to drive key results for your practice. Whether growing your community and presence on the Facebook platform itself, sending more traffic to your website, promoting an event or special offer, or getting more consultation sign-ups, Facebook ads can help you accomplish any number […]

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How Do I Tell the Difference Between a Facebook Business Page vs. Personal Page?

By Advice Media / March 25, 2020 / Comments Off on How Do I Tell the Difference Between a Facebook Business Page vs. Personal Page?

A question we frequently hear from our clients is: What exactly is the difference between a Facebook Business page and a Personal page? Although the answer may seem simple, the difference between the two is critical for managing and optimizing your practice’s social media presence. Simply put, a Facebook Business page represents a business or […]

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GMB and YouTube

Google My Business No Longer Linked to YouTube, Brand Account

By Advice Media / March 25, 2020 / Comments Off on Google My Business No Longer Linked to YouTube, Brand Account

After investigating this issue myself without an “official” source of information, I decided to put what I learned into a quick blog post for others looking for answers. Apparently, since the final demise of Google+ platform, Google Brand Accounts no longer associate a Google My Business (GMB) listing with a YouTube channel, even if both […]

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Google Review Policies: What’s Not Allowed

By Advice Media / March 25, 2020 / Comments Off on Google Review Policies: What’s Not Allowed

It’s no secret how important reviews can be for your business, especially when it comes to Google Reviews. It’s a major element of any successful marketing campaign that you simply can’t ignore. According to Search Engine Land, 88% of customers trust online reviews just as much as a personal recommendation, and 74% of consumers say […]

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Get Started on Your 2020 Marketing Strategy

By Advice Media / March 25, 2020 / Comments Off on Get Started on Your 2020 Marketing Strategy

In the world of digital marketing, strategies that were once on the horizon have now arrived with a bang. Blink, and you will miss the opportunity to jump ahead of the competition. Planning proactively ahead for the coming year is not only practical, but can help you save in the long run. So what new […]

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Case Study: Using Facebook Ads to Drive Leads for a New Plastic Surgery Practice

By Advice Media / March 25, 2020 / Comments Off on Case Study: Using Facebook Ads to Drive Leads for a New Plastic Surgery Practice

Generating leads for any practice can be difficult at times, but when the practice and overall online presence are brand new it can prove to be even more challenging. Page 1, a new member of the Advice Media family, encountered this exact issue after a new plastic surgery practice in Tulsa, Oklahoma, came onboard as […]

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Facebook Ad vs. Boosted Post

By Advice Media / March 25, 2020 / Comments Off on Facebook Ad vs. Boosted Post

As many of you know, a Facebook ad is an advertisement displayed on Facebook that includes various targeting and placement options. Facebook ads typically function as long-term campaigns that help reach specific long-term marketing goals, such as creating brand awareness, generating traffic to a webpage, or obtaining new leads. Facebook ads can be created using […]

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Join the Facebook Group

By Advice Media / March 25, 2020 / Comments Off on Join the Facebook Group

Groups: The Next Big Thing Facebook is a constantly evolving platform, with new features rolling out on a regular basis. More emphasis continues to be placed on Groups as Facebook begins to shift its focus to creating a communal experience for users. Now Group members can consist of both personal profiles of users and business […]

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2020 Digital Marketing & Social Media Strategies

By Advice Media / March 25, 2020 / Comments Off on 2020 Digital Marketing & Social Media Strategies

As 2019 comes to an end, we’re not only nearing the end of a year but the end of a decade. It’s difficult to fathom all that has changed in these past years, but one thing is for sure: digital marketing strategies are never-ending and ever-changing. Advice Media recently published blog posts on different 2020 […]

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