Category Archives: Uncategorized

Google Update Sends Local Search Results Flying

Over the past few years, Google has rolled out many updates to their ranking algorithm, dramatically altering the way websites appear in search results. While the previous algorithmic updates primarily focused on backlinks and site content, this latest one focuses on local search results, which is especially crucial in today’s smartphone era. Although Google did… Read More »

Twitter Tips: Get On Trend with Hashtags

We’ve previously mentioned hashtags as a way to spread your message over social media platforms, but let’s take a more in-depth look at what a hashtag is, what it does and what it can do for your healthcare practice. First, for those unsure of what a hashtag is, here is Twitter’s official definition: “The #… Read More »

Social Media Marketing Pitfalls to Avoid

Many companies and medical practices are now online, with their own professional sites and social media accounts. However, the tricky part is knowing how to efficiently run them. Dedicating time and effort into making sure that your social media posts are being handled correctly is vital to your online presence. Here are five tips for… Read More »

Twitter Tips: More Social Media Security Suggestions

Last week, I highlighted several tips for protecting your Twitter account from hackers. Along with stealing personal information and compromising your company’s data, hackers can pose a threat to your brand’s reputation if they post offensive or spam-filled tweets during the time that they hijack your account. While you may think that hackers mostly target… Read More »

Be a Better Twitter User

It seems recently that a number of our doctors and practice administrators want to know “the secret” of how to be a good tweeter, twit, twitterer or twister (these are some of my favorite terms used when they mean Twitter-user.) Like all things social media-related being consistent, original and interesting are the big secret—which really… Read More »

Using Social Media to Boost Your Brand

Most brands and practices now have social media accounts on Facebook, Twitter and Google+. Unfortunately, once they are set up, many of these accounts are neglected and rarely updated, which can reflect poorly on the business when potential customers search for it online. To build a following and fan base on social media accounts, it’s… Read More »

The Benefits of Keeping a Medical Blog

It seems today that everyone has a blog. Whether personal or professional, serious or silly, factual or informal—just about every subject has a blog about it. And rightfully so! If someone wants to write about it, there is somebody who wants to read about it. This is one of the greatest things about information dissemination… Read More »

Write On: Reach More Customers Through Blogging

Setting up social media accounts is a great way to promote your medical practice and develop a web presence, but if you’re looking to expand your online reach and interact with patients and customers in a more in-depth way, blogging is the solution. Whether it’s set up as a section on your practice’s professional website… Read More »

A Guide to Using the Latest Social Media Changes to Your Advantage

Social media sites like Twitter and Instagram are constantly evolving and tweaking their settings in the hopes of attracting new users and creating a better experience for their current user base. Facebook, for example, is famous for frequently changing up its features and privacy settings. While many are annoyed by these seemingly constant adjustments, others… Read More »

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