Ahrefs recently launched Keyword Explorer 2.0 as the new “best” tool for keyword research. As apathetic users of Google’s Keyword Planner, we decided to give it a shot. Below are our findings: Ahrefs Keyword Explorer: Keyword Explorer 2.0 is a paid service that requires an Ahrefs subscription. It boasts many innovative features that provide deeper […]
Ahrefs Keyword Explorer 2.0 vs. Google Adwords Keyword Planner Read More »
While most small business owners may have a hard time really grasping how Google pay-per-click auctions exactly work, they understand that pay-per-click advertising only charges your business when your ad is actually clicked on. Pay-per-click (PPC) advertising is a fast way to draw more potential customers to your website. And you only pay when someone
We’ll Make Sure You Don’t Make These Pay-Per-Click Mistakes Read More »
Having a terrific website alone isn’t enough to promote your medical practice and reach patients. For digital marketing to really work for you, you need the best tools to drive traffic to your site. There are several ways to boost your practice’s online presence. One of the most cost-effective and powerful is known as pay
Make Your Digital Mark with Pay-Per-Click Read More »
We’ve been talking a lot about PPC lately. But you might still be wondering if starting a PPC campaign is the right move for your business. The answer is probably YES! If you need some convincing, here are three questions to ask yourself: Are you a local business? PCC is great for attracting locals to
Have you started a pay-per-click campaign? Our PPC Analyst makes a point to send chosen keywords to customers before their campaigns launch. But you may not realize how much thought goes into each keyword. It’s not just about the words! Keywords are about your customers, your content, and your industry. The right word attracts customers
How to Pick PPC Keywords Read More »
Now that we’ve given you the scoop about pay-per-click, let’s delve into some details about what to expect from the PPC process. Regrettably, it’s not as easy as clicking the Google “Promote” button and inputting your business and website information. (Hint: There is no Google “Promote” button.) It takes some time and effort from your
PPC 102: What to Expect from Your PPC Campaign Read More »
If you’ve been building a digital marketing strategy that’s running smoothly so far, it might be time to consider a pay-per-click campaign. PPC is the quickest way to boost conversions and return on investment for your business. Essentially, it’s the kick in the pants your overall strategy needs to get ahead of your competition, even
PPC 101: What is PPC? Read More »
Have you been considering a pay-per-click campaign for your premier service? Now’s the time to get it started! According to IgnitionOne’s Q2 report, paid search grew 22% since last quarter. It’s the third quarter in a row that paid search saw growth in the double digits. What’s even better, click-through-rates increased by 35%. Whoa! What
Boost Your Visibility with PPC! Read More »
Why do healthcare professionals need a website? The answer is simple – to get as many clients as possible by generating leads through the internet. That is why it is important to track the number of people visiting your website. Tracking your website visits make it possible for you to know how many of the
Monitoring Your Website Visits: What You Must Know Read More »
We know how tempting it can be to Google search your own business. If you’re spending your business dollars on a Pay-Per-Click (PPC) campaign, you want to be sure that your ads are showing up when your keyword terms are searched. For your own benefit, resist the urge to type your business name (or any
Think Before You Search Your PPC Campaign Read More »
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