Local Marketing Archives - Page 3 of 4

Google Curtails Display Information with New Rules on Local Search Results

Local Marketing, Search Engine Optimization

Quietly announced in August and fully implemented in November, Google has once again changed the rules for local searches. While this update was not a change in local search ranking factors, it dramatically changed the way local business information is displayed in the search engine results page. These changes may not be a good thing […]

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Google Local Search Has A New Display!

Local Marketing, Search Engine Optimization

Have you searched for a local business recently? Was the display the same as you remember? Probably not! You know that Google continuously alters their algorithm to improve user experience. After all, the customers who searched for your business online were Google customers first. However, the latest change involved the Google Local Search display. Here’s

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Local SEO – It’s Where It’s At

Local Marketing, Search Engine Optimization

We love nothing more than to hear about customers traveling to your business from faraway places because they found your website and were completely wowed! But we also understand the importance of giving your local customers plenty of attention. At the end of the day, they’re your best source for continued patronage. So… Make sure

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Finding Your Business Via Local Search

Local Marketing

Have you ever wondered how Google Places or Local Search finds your business? The answer might be different than you expect. To gain a basic understanding of how Google gathers businesses for search results in a given area, we should first define the term “centroid.” A centroid is the center of a geographic region. If

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The Key to Succeed in Local SEO

Local Marketing, Search Engine Optimization

A recent study has found that a majority of physicians and practice managers do not know how to successfully advertise and maintain the online presence of their practice. The most common mistake amongst them was that they tended to focus all of their marketing efforts on a single tactic. It is very easy for practice

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Your Local Business Presence

Local Marketing, Search Engine Optimization

If you are a small medical practice or office, attracting new patients may be difficult. Today, patients seldom turn to the Yellow Pages to find a doctor in their local area. Instead, they are more likely to turn to the internet to find recommendations and listings for doctors in their area. One of the best

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Google Update Sends Local Search Results Flying

Google, Local Marketing, Search Engine Optimization

Over the past few years, Google has rolled out many updates to their ranking algorithm, dramatically altering the way websites appear in search results. While the previous algorithmic updates primarily focused on backlinks and site content, this latest one focuses on local search results, which is especially crucial in today’s smartphone era. Although Google did

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Go Local: Reaching Patients Close to Home

Local Marketing, Search Engine Optimization

Today, online social media marketing is essential for small businesses, especially small medical practices. However, social media trends are constantly changing and evolving, so you have countless options that will help your business grow locally. Here are some things to consider, when you begin to market your medical practice among a local audience: Consider different

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List It: Manage Your Local Business Presence

Local Marketing, Search Engine Optimization

If you’ve ever done a Google search for a business in your area, you’ve likely noticed that search results show both the local map on the right side, and local listings, such as Google Places. These local listings are now considered an important marketing tool for a medical practice of any kind. Like a medical

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Local Search Engine Optimization

Local Marketing, Search Engine Optimization

Capitalizing on local search is a great way to get your business out there in the community and make a name for yourself. People actively searching for local businesses are usually the ones with cash in hand, ready to buy. That’s why it’s really important to focus marketing efforts on capturing your local market effectively.

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