Facebook

Millions of people use Facebook each day, for personal and professional use. Businesses and medical practices can create social media advertising campaigns on the site that reach a particular demographic of consumers. Let’s take a closer look at some of the biggest reasons to consider using Facebook ads. Facebook ads are cost-effective. Facebook ads are […]

When you get a positive comment, review or thank you note from a customer on Facebook, you want to emphasize it! Here’s a simple how-to guide for how to share their positive words with the rest of the followers and fans of your business’ professional Facebook page. You may have noticed that your company’s Facebook

Advertising on Facebook is often a subject of debate. Some companies think it’s a great, cost-effective way of engaging with current and potential customers, while others don’t agree it helps their business grow. When it comes to advertising on Facebook, it is important to be smart, and to know how to make the most of

For those who maintain a presence on Facebook, you may have noticed that they have been rolling out some new features and updates in the past few weeks. Most notable is the News Feed’s redesign, but there are a number of other changes you should be aware of to help make the most of your

“Goodbye, clutter. Hello, bright, beautiful stories.” That’s the motto behind Facebook’s newly-redesigned News Feed. A visual interface, centered on rich, relevant content, Facebook’s new layout also presents a few new challenges for Internet marketers. With users now having the ability to “weed out” stories that aren’t important to them, the question for medical practices becomes

Facebook – the world’s largest social network – has just announced it will be throwing its hat into the search engine ring. Unveiling Graph Search, a first-of-its-kind social search engine, users will now be able to sift through Facebook’s enormous collection of public data using a simple, visual interface. Where Google and other search engines

Recent Facebook changes have unfortunately made it more difficult for small businesses on Facebook to be seen by their fans. Facebook recently confirmed that it’s not certain that all fans will be presented with posts from a given page that they “Like.” While Facebook Advertising is certainly a great way to guarantee exposure, some small

Due to recent changes in Facebook’s ranking algorithm, known as Facebook Edgerank, some of your fans are not seeing your posts in their news feeds. To ensure that fans keep receiving all posts from your Page, encourage them to take the following steps: Hover the mouse on the “Like” button near the page name. In

A new Facebook Advertising feature now gives brands the ability to target Facebook ads to current or prospective customers based on email address, phone number, or Facebook user ID. The new feature, called “Custom Audiences,” is available through Power Editor and the Facebook advertising API. To use “Custom Audiences” you must first install Facebook Power