Facebook

“You need to build your brand.” “Creating brand loyalty is paramount.” As a practice, you may not think of yourself as a brand, per se. And all the constant yammering from “experts” about brand building can be overwrought. But the truth is your practice is a brand of sorts. You may be the brand that […]

When a customer is in your practice waiting for their appointment or otherwise with a few minutes to kill, wouldn’t it be great to be able to welcome them, tell them about a special or new procedure, and maybe even show them pictures or reviews from their friends about your practice? And what if you

It’s always tempting to denigrate the current king…of anything. Maybe it’s the American idea that anyone can be the best, despite your means or upbringing, so a case needs to be made to bring the leader back down to the rest of us. Don’t believe it? Just look for trolling of Apple, or Tom Brady,

Facebook is a busy place. Feeds are full of birthday wishes, photos of the new babies, political rants, and updates of every conceivable sort. The posts coming from your practice page can get lost in all the traffic. But there’s a way to guarantee a better chance of your posts being seen by your target

You’ve seen these sorts of come-on headlines on webpages across the Internet —“14 Celebrities Who Are Now Broke,” “The Natural Cure for Nail Fungus Your Doctor Won’t Tell You,” “You Won’t Believe What Was Living in Their Crawlspace.” You click on the link and the story has little to do with the headline. On YouTube,

Do you ever feel as if your personal Facebook feed is sometimes filled with posts from media publishers and other commercial outlets, often at the expense of posts from your friends? Well, you’re not the only one. After more and more Facebook users told the social media behemoth that important posts from close friends often

Now that it boasts having over 50 million small business pages, Facebook wants to become a beacon for small business, literally. OK, that whole “literally/figuratively” business is overused and abused, but in this case it is spot on. Facebook recently released an actual beacon that works with small businesses to send out a signal to

Having a Facebook page is a must for any business, particularly those that have a direct personal relationship with their clients/patients, as all of our MyAdvice clients do. And you’re not alone — earlier this year Facebook announced it now has over 50 million small business pages! If you’re the person who manages the Facebook

The “like” button on Facebook is a much loved, and used, thing. Statistics show that the 1.6 billion Facebook users click the like button six billion times a day. That’s a lot of liking going on. The like button has really been a way for people to recognize, support, or appreciate anything posted by other