Category Archives: Blogs


Remarketing to Close the Near Misses

Someone hits your practice website clicks on “Tummy Tuck” and then proceeds to spend 10 minutes on your procedure page, ostensibly reading about the procedure she is considering. She even clicks on the About Us page to see exactly who would be doing the surgery. And then she is gone — off to some other… Read More »


Is Social Media Important for SEO?

Since it is not a direct part of your practice’s website, it’s assumed that your social media accounts don’t really impact your rankings in organic search. That is true…somewhat. While your practice’s Facebook, Instagram, and Snapchat accounts don’t directly affect your website’s rankings, they do play a big part in visibility and awareness, which in… Read More »



Customer reviews Park City, UT

Turn That Frown Upside Down

Who knows where the adage “Turn that frown upside down” came from, but in today’s digital world you could think of it as replacing a frowning emoji with a smiling one. When it comes to online reviews, doing so can make a huge difference in your practice’s reputation. We’re all a little sensitive when it… Read More »



Directory Listings Park City, UT

Why Do Paid Search Ads Work?

Some people don’t know that when they make a search query the results returned by the search engine feature two sets of returns: paid search ads at the top and organic search listings below them. This despite the fact that the little word “Ad” is sitting right there under the title and description. OK, so… Read More »


Content Generation Park City, UT

Why Blogs Matter

Whether you write the blogs on your practice website or whether you have our staff of professional writers write them, they aren’t something to take for granted. Sometimes clients think of blogs from their perspective (instead of from a patient’s perspective) and get tired of the content that they already know. They don’t see the… Read More »


Search Engine Optimization (SEO) Park City, UT

Tips for Better Google Searches

If you’re checking out our blog, you surely already know that Advice Media is all about building beautiful, engaging websites and then optimizing search so that those websites can rise to the top when patients and potential patients receive their search results. But we’re not all business all the time. We use Google to search… Read More »


Digital Marketing Park City, UT

Is Your Email Working as Hard as It Can?

Digital marketing people have been writing the obituary for email marketing just about from its first day. But decades later, email marketing is still going strong, and it may be getting even stronger. It’s thought that the perseverance/success of email marketing is, in part, due to anti-spam legislation. This has given email credibility with consumers,… Read More »


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