Category Archives: Blogs

Content Generation Park City, UT

Why Blogs Matter

Whether you write the blogs on your practice website or whether you have our staff of professional writers write them, they aren’t something to take for granted. Sometimes clients think of blogs from their perspective (instead of from a patient’s perspective) and get tired of the content that they already know. They don’t see the… Read More »


Search Engine Optimization (SEO) Park City, UT

Tips for Better Google Searches

If you’re checking out our blog, you surely already know that Advice Media is all about building beautiful, engaging websites and then optimizing search so that those websites can rise to the top when patients and potential patients receive their search results. But we’re not all business all the time. We use Google to search… Read More »


Digital Marketing Park City, UT

Is Your Email Working as Hard as It Can?

Digital marketing people have been writing the obituary for email marketing just about from its first day. But decades later, email marketing is still going strong, and it may be getting even stronger. It’s thought that the perseverance/success of email marketing is, in part, due to anti-spam legislation. This has given email credibility with consumers,… Read More »


Google

What are Ranking Factors?

Despite touching virtually every area of modern life, the original (and still core) mission of Google — search — is somewhat of a mystery. Much of this is because of the secrecy that surrounds the famed Google algorithm. How it works no one really knows, although Google does give hints about what it finds important.… Read More »


Search Engine Optimization (SEO) Park City, UT

How to Improve Your Local Ranking

It may seem obvious, but a local result is what comes up for a person searching for a business or place near their current location. They come up in Maps and in general Google searches. And what good is a search result for a “dog walker” in Orlando when you live in Wichita? So, when… Read More »




Don’t Write Off Desktop Search Just Yet

If you keep abreast of developments in the world of search and how it affects your practice, you’ve probably read about the increase in the use of smartphones when it comes to search. If you listen to all the hype you’re tempted to think that people searching for your practice and the procedures you provide… Read More »



Using Facebook to Build Patient Loyalty

“You need to build your brand.” “Creating brand loyalty is paramount.” As a practice, you may not think of yourself as a brand, per se. And all the constant yammering from “experts” about brand building can be overwrought. But the truth is your practice is a brand of sorts. You may be the brand that… Read More »


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