Category Archives: Blogs

Customer reviews Park City, UT

Turn That Frown Upside Down

Who knows where the adage “Turn that frown upside down” came from, but in today’s digital world you could think of it as replacing a frowning emoji with a smiling one. When it comes to online reviews, doing so can make a huge difference in your practice’s reputation. We’re all a little sensitive when it… Read More »



Directory Listings Park City, UT

Why Do Paid Search Ads Work?

Some people don’t know that when they make a search query the results returned by the search engine feature two sets of returns: paid search ads at the top and organic search listings below them. This despite the fact that the little word “Ad” is sitting right there under the title and description. OK, so… Read More »


Content Generation Park City, UT

Why Blogs Matter

Whether you write the blogs on your practice website or whether you have our staff of professional writers write them, they aren’t something to take for granted. Sometimes clients think of blogs from their perspective (instead of from a patient’s perspective) and get tired of the content that they already know. They don’t see the… Read More »


Search Engine Optimization (SEO) Park City, UT

Tips for Better Google Searches

If you’re checking out our blog, you surely already know that Advice Media is all about building beautiful, engaging websites and then optimizing search so that those websites can rise to the top when patients and potential patients receive their search results. But we’re not all business all the time. We use Google to search… Read More »


Digital Marketing Park City, UT

Is Your Email Working as Hard as It Can?

Digital marketing people have been writing the obituary for email marketing just about from its first day. But decades later, email marketing is still going strong, and it may be getting even stronger. It’s thought that the perseverance/success of email marketing is, in part, due to anti-spam legislation. This has given email credibility with consumers,… Read More »


Google

What are Ranking Factors?

Despite touching virtually every area of modern life, the original (and still core) mission of Google Search is somewhat of a mystery. Much of this is because of the secrecy that surrounds the famed Google algorithm. How it works no one really knows, although Google does give hints about what it finds important. Still, no… Read More »


Search Engine Optimization (SEO) Park City, UT

How to Improve Your Local Ranking

It may seem obvious, but a local result is what comes up for a person searching for a business or place near their current location. They come up in Maps and in general Google searches. And what good is a search result for a “dog walker” in Orlando when you live in Wichita? So, when… Read More »




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