Along with regularly updating your social media accounts on “microblogging” sites such as Twitter, Facebook and Google+, your practice will benefit from having a regularly updated blog — preferably as its own specific section on your official website.
A blog not only helps you spread the word about your practice, it also allows you to educate existing customers and potential clients about the procedures you offer and your currently running promotions. Each properly tagged blog post will also work toward boosting your brand’s SEO and Google search results ranking.
Here are a few recent statistics from various sources that show just how valuable blogging is:
- 45 percent of companies with a blog attribute receiving additional revenue as a direct result of their blog
- 55 percent of companies with blogs see more visitors to their sites than those without business blogs
- 75 percent of online users read at least one blog a day
- 95 percent of businesses with a blog report higher search rankings
These figures demonstrate the substantial role a blog can play in building your online presence, engaging visitors and attracting new clients. Currently, about two-thirds of marketers say that they consider their company blog to be critical or important to their business.
Along with attracting customers, blogging spreads awareness of your practice and builds up your reputation in your field. In fact, 58 percent of bloggers say that they and their brand are now better-known in their industry thanks to their blog. It’s never too late to start a company blog to get your message — and your name — out there.
After setting up a blog on your site, it’s important to make sure that the blog is handled properly. Your content should be relevant, original and well-written. The tone of your blog posts should be professional, and the information you present should be accurate, fact-checked and appropriately credited.
Most importantly, your practice’s blog posts should match your brand and the image it is aiming to present. Assigning an employee who knows how to select relevant topics, create blog posts, make updates and handle each post’s visitor comments is vital to upping your online image and standing.
Advice Media Can Handle It for You
Too busy to manage your social media needs? Let Advice Media help! We can plan an organized and effective social media strategy to get potential clients interested in your services! Contact an Advice Media representative to learn more.