Like many words and terminology associated with technology, the word “blogging” has taken on an entirely new definition and purpose in the last five years. What was once simply a self-indulgent hobby for many, is now a necessary marketing tool that few business owners can ignore. The blog is an essential part of any company’s website, and is especially important for those hosting medical websites. Your blog, along with the rest of your website will help educate and engage your audience on topics that are important to them, along with increasing the SEO content that makes your site more attractive to search engines. So how to do you write the perfect blog?
Choose topics that are currently trending in the medical field, or that are relevant to your audience. Locating trending topics is easily done by conducting quick searches a few times a week to keep a good collection of relevant, current topics on file. Your audience is more likely to click and engage with topics that they are already somewhat familiar with. For instance, recent news stories that have made medical headlines can be looked at through your particular specialty in a way that will apply to your audience.
Short and Sweet
When your readers are looking for information online, they want that information delivered to them in chunks that can be easily skimmed. Super long blog posts will usually not keep the attention span of the average person. However, a short article that is broken up into concise headings can be looked over quickly.
Make sure that the information you share relates back to your services in a realistic way. The purpose of the blog is to first of all inform and educate, but there is also the secondary objective of marketing yourself. You want to make sure your audience knows that your office or your practice is the place where they can learn more and get closer to achieving their health care needs.
Don’t Have Time To Update Your Blog? Let Advice Media Help
If you’re looking for better ways to increase your online marketing options, Advice Media’s talented team of online marketers can help your practice create an online presence and marketing strategy that can drive traffic to your website. Contact us today to learn more about how we can help you.