There can be debate about the relative merits of Facebook. Is it simply a way for people to, in effect, brag about their lives? Does it make people depressed, feeling as if their lives don’t measure up to those of their “friends?” In the election, was Facebook the way millions of people spread false new […]
“You need to build your brand.” “Creating brand loyalty is paramount.” As a practice, you may not think of yourself as a brand, per se. And all the constant yammering from “experts” about brand building can be overwrought. But the truth is your practice is a brand of sorts. You may be the brand that
Using Facebook to Build Patient Loyalty Read More »
So, you just were home for Thanksgiving and between the political arguments and earnest discussions about the can ribs showing themselves on the jellied cranberry sauce, the talk turned to your practice’s website. Since you’ve just split off on your own after formerly working for a group practice, you need a new website. And your
Let Family Members Pick the White Elephant, Not Design Your Website Read More »
Ahrefs recently launched Keyword Explorer 2.0 as the new “best” tool for keyword research. As apathetic users of Google’s Keyword Planner, we decided to give it a shot. Below are our findings: Ahrefs Keyword Explorer: Keyword Explorer 2.0 is a paid service that requires an Ahrefs subscription. It boasts many innovative features that provide deeper
Ahrefs Keyword Explorer 2.0 vs. Google Adwords Keyword Planner Read More »
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