Year: 2014

What is a #Hashtag?

The “#” symbol used to be referred to as  the, “number sign” or the “pound key.” Today, the “#” symbol is referred to as a “hashtag,” which is a way to group your content by searchable relevant key words. For example, an article on blepharoplasty that is linked to in your Facebook status, or in

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Engaging Patients on Social Media

Social media marketing has become a critical tactic in successful business marketing. All different types of businesses communicate with their clients through social media, which makes it even more important for medical practices to get involved. It is important for medical practices to create social media accounts and engage in meaningful interactions with existing and

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Blogging Mistakes to Avoid

Starting a blog can be an intimidating process. What type of content should you be putting into your blogs? What type of tone should the blog take on? The key to blog writing is to always keep your target audience in mind, and use interesting original visuals to support the information you are providing. Here’s

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Google Update Sends Local Search Results Flying

Over the past few years, Google has rolled out many updates to their ranking algorithm, dramatically altering the way websites appear in search results. While the previous algorithmic updates primarily focused on backlinks and site content, this latest one focuses on local search results, which is especially crucial in today’s smartphone era. Although Google did

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