Month: August 2012

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New VP of Sales

MyAdvice, a leader in aesthetic surgery brand development and web visibility, welcomes new V.P. of Sales and Business Development, Brent Frank. Brent provides the company with over ten years of experience in the development of web portals for the health care industry. Brent is coming to MyAdvice after co-founding Surgery.com, Inc., and its associated web

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Email Marketing: Click-Through-Rates Slip as Mobile Opens Rise

Recent reports by eMarketer suggest that while email open rates—specifically on mobile devices— are on the rise, email click-through-rates are slipping. Email still remains one of the best ways to reach consumers. The challenges is making sure all viewers—including those on the mobile web—are presented with powerful messages that will result in conversions. Solution: Optimize

Email Marketing: Click-Through-Rates Slip as Mobile Opens Rise Read More »

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Plastic Surgeon is Sued for Misuse of Patient Photos

A recent scandal involving before-and-after breast augmentation photos on a plastic surgeon’s website has stirred a very relevant debate involving medical confidentiality and web marketing practices. A plastic surgeon had received permission from certain patients to publish photos of their naked breasts both pre and post augmentation for the surgeon’s online portfolio. Their names, however,

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Considering Changing Your Practice Name? Read this first!

Search Engine Land recently shared a story of a dentist whose business was booming– until a decision was made to change the name of his practice. His search engine rankings were nearly destroyed, making it unlikely that patients searching for dentists in his area would come across his website. Changing your practice name can be

Considering Changing Your Practice Name? Read this first! Read More »

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