The Internet is becoming more and more social – we go online to connect with friends, colleagues, businesses, and brands. The purchasing process is completely different in today’s socially driven world. Good businesses are in front of their customers during every step of the purchasing cycle. Great businesses work to fill the search engines with […]
Don’t Make a $300K Mistake Read More »
Want more email subscribers? How about more Facebook “likes?” According to eMarketer, a recent study done by Chadwick Martin Bailey found receiving discounts and offers to be the top motivation for consumers engaging with brands via email and Facebook. Consider Running Special Offers at your Practice Providing patients and potential patients with special offers and
Discounts and Offers Drive Online Participation Read More »
Last month, Google announced the launch of Social Analytics, allowing businesses to dig deeper into measuring the impact of their social media efforts. Divided into four key elements, Social Analytics provides data on: Sources: Which social networks bring website visitors? Pages: Which pages are most shared on social networks? Social Plugins: Which social buttons do
Measure your Social Impact with Google’s Social Analytics Read More »
Managing your practice’s Facebook page just got a whole lot easier! Facebook announced earlier this week the launch of their new mobile app to help manage Facebook brand pages from your iPhone. This new Facebook Pages Manager app is focused on updating and managing pages, not your personal profile. You can easily post status updates,
Manage your Practice’s Facebook with New Mobile App Read More »
Get ready — your Google search experience is about to get smarter. Last week, Google announced the rollout of the new Knowledge Graph, which Google says will help “discover new information quickly and easily.” Providing more intuitive search results, Google says the Knowledge Graph increases the chance of users finding what they’re actually looking for
Google’s New Knowledge Graph Provides Smarter Search Results Read More »
As the use of smartphones rapidly increases, the daily life of many has changed. With instant access to search engines and social networks, more and more people are constantly connected and searching the web. Take a look at this infographic by Social Media Today showing how mobile phones are used. Further your mobile presence! Make
How are Patients Using Mobile Phones? Read More »
We often discuss using social media tools to reach new patients, but how about using social media to manage the health of existing patients? Studies show patients are moving past simply “liking” and “following” health topics on social media, and want to use these tools to help coordinate their own health. 72% of patients say
Patients Want to Use Social Media to Manage Health Read More »
A recent report from Manhattan Data suggests that well over half of all physicians use iPads or other tablets in their daily life. These cutting-edge devices are becoming more and more important, both in and out of the office! How Medical Professionals Are Using Tablets Access to patient documents- Tablets give physicians consistent access to
62% of Physicians Use iPads or Other Tablets, Says New Data Read More »
A new study from the Pew Research Center suggests that the number of Americans using “check-in” services has doubled in the past nine months. For those who don’t know, “checking-in” is a feature of several social networks like Facebook and Foursquare. It allows users to share their location with friends, family and colleagues. And, encouraging
Encourage Patients to “Check-in” on Social Media Read More »
Patients are more likely than ever to turn to the Internet to find healthcare providers. Ask yourself these questions: Does your website captivate patients enough to contact your practice over hundreds of others in your area? Does your website provide patients with a clear path to the information they’re looking for? Whether you’re looking to
7 Factors to Consider when Choosing a Web Design Company for your Healthcare Practice Read More »
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