Blog Posting for Neurology Practices
How to improve user experience and your rankings in search engine results by maintaining a blog.
Neurology and blogging may not seem like a fit, but your neurology practice website needs a blog.
Regular blog posts can drive traffic and potential patients to your site, provide regular content to link to on your social media pages and in your email messages, and are important for SEO for your site. That’s because the bots that are continually crawling your site view blogs as new content, and new content helps your site rank higher in organic search.
Blog Posting Basics
Your Available Options At-a-Glance
- Generating New Patients: Very Effective
- Do It Yourself: Possible, But Very Time Consuming
- Typical Cost: Free – $500/month
Your blogs should be informational in tone, providing value to both current and potential patients. Posting needs to be consistent, usually one post each month. Blogs signal to Google you have fresh, relevant content.
Consistent blogging also increases the footprint of your site, giving you a chance to gain visibility in a diverse variety of relevant searches. Blogs act as an extension of your practice - you can explain diagnoses or treatments, address FAQs and showcase your expertise.
Choose Topics That Patients Will Find Relevant
Each post should focus on a single condition that you deal with. Some questions you should ask yourself when writing a blog post may include:
- Who is my target audience?
- What is my audience searching for?
- Why should people care about this topic?
- Does this help establish me as an expert on this topic?
- Is it interesting?
Sharing your extensive knowledge in neurology grows your authority, drives more traffic to your site, and helps potential patients understand your service offerings. Advice Media’s content team can recommend topics or is happy to research and write on any of the topics you provide.
Always Include a Call to Action
Blogs are not just for reading - they really are a way for people to take action on your website. Adding calls to action to your blog posts generates intent. For example, if you write a blog post about one of your neurological procedures, the best next step would be for them to call your office in order to schedule a consultation. Ensuring you call that out in your blog post gently reaffirms to the reader what they should do next.
We recommend every neurologist has an active blog. It can be time-consuming to always come up with new content to write about - which is where Advice Media would be a great partner!
Generating blogs can be difficult for neurology practices.