Blog Posting for Gastroenterology Practices

How to improve user experience and your rankings in search engine results by maintaining a blog.

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Summary

A blog is an important part of an active, engaging website.

Blog posts can drive traffic and potential patients to your site, provide regular content to share on your social media pages, and email marketing and are an important part of SEO. This is because web crawlers continually looking at website content view blogs as new content, and new content is rewarded in organic search.

Blog Posting Basics

Effort Meter

Your Available Options At-a-Glance

  • Generating New Patients: Very Effective
  • Do It Yourself: Possible, But Very Time Consuming
  • Typical Cost: Free – $500/month

94% of people who share blog posts do so because they think it might be helpful to others.

Source: Shorr Solutions

Post Consistently

The most important aspects of any blog are that posts are consistently added, each blog post is focused on a single topic, and the blog needs to have tremendous value for the reader. 

Blogs signal to Google you have fresh, relevant content. Consistent blogging also increases the footprint of your site, giving you a chance to gain visibility in a diverse variety of relevant searches.

DID YOU KNOW ... ?

Websites that also have a blog are shown to have 434% more indexed pages.

Source: OptinMonster

Writing a monthly blog post can be difficult — you’re a surgeon, not a writer — and it can be challenging to consistently keep producing - which is where Advice Media would be a great partner!

Advice Media understands that patients want to see up-to-date information regarding their chosen procedures, which indicates to them that your firm is cutting-edge, active, and aware of its patients’ needs. We are available to ensure you always have fresh and updated content on your website.  We want to make you look good!

Choose Topics That Patients Will Find Relevant

Each blog should focus on a single one of your gastroenterology practice procedures, or it could be a gastrointestinal problem and your practice’s solution. The information should be valuable for the reader, not just fluff. Blog information can help establish your practice as an expert resource for patients with gastrointestinal problems are desperately searching for.

Being a gastroenterologist you have a wealth of knowledge and sharing that knowledge helps; your authority as a gastroenterologist, drives more qualified traffic to your site, and helps users understand gastroenterology procedures, what they entail, and their benefits.

Some questions you should ask yourself when writing a blog post may include:

  • Who is my target audience?
  • What is my audience searching for?
  • Why should people care about this topic?
  • Does this help establish me as an expert on this topic?
  • Is it interesting?

Sharing your extensive knowledge in gastroenterology grows your authority, drives more traffic to your site and helps potential patients understand your service offerings.

Always Include a Call to Action

Writing content for your blog is just one piece of the puzzle.  The other is including calls to action within your posts, driving your readers to the desired action.  For example, if you write a blog post about Infusion Therapy, it would benefit you to have the reader call your office, schedule an appointment, or request a consultation. If readers find your content interesting and helpful, they do not want to dig for how to get in touch - lay it out within the post and talk about the next steps like they have already made an appointment.  The easier you make it to get in touch, the more likely a reader will reach out.

As part of our blogging product, we will supplement your current blog content with additional well-researched blog posts.  Each month, we will present you with blog post ideas or you can provide them to us for us to research.  This will ensure your gastroenterology blog always has fresh content and gives you the flexibility to add your own blogs at your own pace!

We understand that writing and maintaining a blog can be difficult — you’re a gastroenterologist, not a writer. Many gastroenterology practices farm out their blogging duties Advice Media. This ensures every one of their blog posts has fresh content and the writing quality is high. You can always add a blog of your own if a topic comes up you want to address.

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