Blog Posting for Cosmetic Surgery Practices
How to improve user experience and your rankings in search engine results by maintaining a blog.
Good engaging websites have active blogs, and they can serve many positive functions.
Blogs can drive traffic and potential patients to your cosmetic surgery practice website, provide regular content to share on your social media pages and through email marketing, creates a better user experience and improves your rankings in search engine results. This is because search engine web crawlers view blogs as new content, and new content boosts a site’s ranking in organic search.
Blog Posting Basics
Your Available Options At-a-Glance
- Generating New Patients: Very Effective
- Do It Yourself: Possible, But Very Time Consuming
- Typical Cost: Free – $500/month
Your blogging cannot be haphazard. A strong signal of a healthy website is making sure your site is active and consistently being updated. Blogs signal to Google you have fresh, relevant content that allows you to be seen in a variety of relevant searches.
Writing a monthly blog post can be difficult — you’re a surgeon, not a writer — and it can be challenging to consistently keep producing - which is where Advice Media would be a great partner!
Advice Media understands that patients want to see up-to-date information regarding their chosen procedures, which indicates to them that your firm is cutting-edge, active, and aware of its patients’ needs. We are available to ensure you always have fresh and updated content on your website. We want to make you look good!
Choose Topics That Patients Will Find Relevant
It is crucial that each blog post is focused on a single topic that would have value to the reader. Some questions you should ask yourself when writing a blog post may include:
- Who is my target audience?
- What is my audience searching for?
- Why should people care about this topic?
- Does this help establish me as an expert on this topic?
- Is it interesting?
Sharing your extensive knowledge in cosmetic surgery grows your authority, drives more traffic to your site, and helps potential patients understand your service offerings.
Always Include a Call to Action
You don’t just want people visiting your cosmetic surgery blog - you want them to take action. The best way to do this is to add different calls to action within your blog posts. For example, if you write a blog post about one of your procedures, it would benefit you to have them call your office, schedule an appointment, or request a consultation. After they are engaged in the content you posted, they will be more inclined to take action if there is an easy way to act upon their interest.
We recommend every cosmetic surgeon has an active blog. It can be time-consuming to always come up with new content to write about - which is where Advice Media would be a great partner!