Blog

Do you ever feel as if your personal Facebook feed is sometimes filled with posts from media publishers and other commercial outlets, often at the expense of posts from your friends? Well, you’re not the only one. After more and more Facebook users told the social media behemoth that important posts from close friends often didn’t make it into their news feed, Facebook decided to change...

As Google pushes paid search up higher on search results, seemingly by the day, it’s tempting to think that organic search is a waste of time. This can particularly be true on mobile search, where organic results can be buried below three or four paid search results. But that’s a bad idea. Organic search visits are down, but that’s probably simply due to Google’s ongoing...

The Internet has a wonderful democratizing characteristic — everyone can be a writer, a video star, a movie critic, a comedian, even a product tester. And they can be reviewers of your practice…for better or worse. Formerly if a business had a disgruntled customer/patient, that person had to make it his or her personal goal to go around and tell everyone they knew just what they...

Now that it boasts having over 50 million small business pages, Facebook wants to become a beacon for small business, literally. OK, that whole “literally/figuratively” business is overused and abused, but in this case it is spot on. Facebook recently released an actual beacon that works with small businesses to send out a signal to smartphones and tablets that come within range of them. Through these...

With the need for content in today’s online world, there can be a desire to get any content from any source, just to have it. After all, the more content you have with references and actual accurate language that relates to your practice’s specialties, the higher you’ll rank in organic search. Google and Bing over the past year have been making those changes, moving their...

Once upon a time, search was so predictable. People were at home or work at their desktop computer and would enter a search at Google.com. Answers would come ranked and users decided what to do from there. Now, search comes from everywhere, least of which seems to be the desktop. Smart phones, wearables, smart objects such as Amazon Echo, in cars. Everyone is searching now when...

When people search for things such as Italian restaurants or hardware stores, Google assumes they are seeking local options so it returns local results. For instance, if you search for Italian restaurant and you’re in Omaha, a famous New York City trattoria won’t show up. What comes up, complete with star ratings, addresses, and hours, and is colloquially called the “three-pack,” three listings and their...

Artificial intelligence is big these days, with the debate centering on the ethics of a computer brain some day rivaling its human counterpart. Of course, this is nothing new. Hal, the famous computer from 2001: A Space Odyssey, released way back in 1968, seemed way too smart for his britches, er, circuits back almost 60 years ago. Then there’s Mother from Alien, who was obviously...

Some of our clients view their social media efforts as a necessary evil. Others view it as a way to engage customers when they’re outside the physical practice. Regardless of your personal views on social media interaction at your practice, there is one universal must — respond to customer complaints, questions, or posts in a timely fashion! Social media has become a place where customers can...

Having a Facebook page is a must for any business, particularly those that have a direct personal relationship with their clients/patients, as all of our Advice Media clients do. And you’re not alone — earlier this year Facebook announced it now has over 50 million small business pages! If you’re the person who manages the Facebook page for your practice, it’s easy to get in a...