Blog

digital marketing

30 Jan An Integrated Approach to Bringing Customers to Your Practice

At Advice, we’re big believers in using all the arrows in the quiver to bring patients to your practice. You may know us for building your website and optimizing it to achieve its full potential. But those two services are just a part of what we call our Customer Acquisition Services menu. Together, these services cover all the bases in digital marketing, making sure potential...

Read More
facebook

08 Jan Facebook Adds New Communication Tools for Page Managers

The first week of December, Facebook announced that it now has over 50 million small businesses using pages to communicate with their current and prospective customers. To mark that milestone, the social media monster also announced a set of new tools for those businesses to make it easier to handle those communications. The tools center around making life simpler for page managers who, after all, are...

Read More
Google Marketing

07 Dec Google Curtails Display Information with New Rules on Local Search Results

Quietly announced in August and fully implemented in November, Google has once again changed the rules for local searches. While this update was not a change in local search ranking factors, it dramatically changed the way local business information is displayed in the search engine results page. These changes may not be a good thing for local businesses that have invested heavily in organic search...

Read More
mac-459196_1920

30 Nov Google Gets You: A Smarter Natural Language Search Understands More About What You’re Looking For

When you turn to Google to answer a question, you probably want to ask for information using “natural language,” or the way you naturally phrase a question—just as if you were asking a friend. For example: “What was the most popular movie in 2010?” One issue with such natural language searches has been that Google didn’t always understand some of the ways we innately use language...

Read More
Advice Media

11 Nov Is your new website already old? Maybe!

Most of us have taken at least a second to be amazed at how fast modern technology, design -- and our own tastes -- change. We might feel like we spend as much time updating our computer software as using it. Didn’t we just get that small silver smart phone, and now there’s a must-have new big gold one? Dr. Steven Perlman made this point especially...

Read More
Logo design

05 Nov Not Just Another Logo

Ever wonder how logos get designed? We decided to share the story of our corporate rebranding… It’s no understatement that brand logos are everywhere these days. You can probably spot too many to count from where you’re sitting right now (on your clothing, computer, coffee mug). But unless you’re a graphic designer, you might not have given much thought to how these designs are developed and...

Read More
Open book next to a stack of books.

22 Oct What Do All These SEO Terms Mean?!

Are you new to Search Engine Optimization (SEO)? Our Digital Marketing Specialists do their best to explain the setup and status of your services as simply as possible. But there might be a few (or many!) terms that you’re hearing for the first time. Or maybe you just need a quick reminder about the key elements of an SEO campaign. Either way, we’re always here...

Read More
POST brainstorm ideas with people around a table.

20 Oct Why We Choose Our Social Media Content

Have you ever wondered how our Social Media Team selects the content that we post on our clients’ social media pages? Believe it or not, there’s a method to our madness. We’ve tested social media best practices to build editorial calendars that perform effectively and help boost visibility. The bottom line is that social media is a platform for engagement, not necessarily a place to...

Read More
Woman on the phone at her work computer.

15 Oct Make the Most of Your Digital Marketing Specialists

We’re experts when it comes to building beautiful websites, executing search engine optimization, and writing compelling content. But we understand that you’re also experts in your respective field. Your digital marketing services perform best when both sets of expertise are brought together. So… what do we need to know? Think about these aspects of your business. Believe it or not, they have a great effect...

Read More
Computer mouse with dollar bills emerging from the cord.

13 Oct What Affects Your PPC Ad Cost?

If you’ve built a pay-per-click (PPC) campaign with a digital marketing company, you know that figuring out the right cost-per-click (CPC) is a complicated process. But if you’re new to paid search (or just need a quick reminder), here’s the lowdown on what Google factors into your CPC: Quality Score - Google cares a lot about how the ads on their search engine look and perform....

Read More