Blog

Whether your practice uses digital advertising or not, the growth of ad blocking is big news in the digital world. When Apple signaled last year that it would support ad blockers in iOS 9, things really got interesting. More and more consumers are using ad-blocking apps on both their mobile devices and desktops and it’s costing billions of dollars in lost ad revenue for publishers...

It’s no secret that mobile search is first and foremost in Google’s sights these days. They’ve made moves such as removing the righthand column (the former home for paid search) from SERPs to make them more amenable to the smaller screens on mobile devices. Limiting some information formerly supplied on SERPs, items such as reviews and business photos, was thought to be a nod to...

It’s always tempting to denigrate the current king…of anything. Maybe it’s the American idea that anyone can be the best, despite your means or upbringing, so a case needs to be made to bring the leader back down to the rest of us. Don’t believe it? Just look for trolling of Apple, or Tom Brady, or Nick Saban, or Taylor Swift, or whoever else is...

Google is always changing its famed algorithms. Sometimes the Goliath of Search announces the changes; other times it just makes them. Usually, since Google didn’t announce a change, someone stumbles upon something that feels different and then tests it before writing about what they think is going on. A host of SEO marketing experts then weigh in on if a change has been made and...

Photos are engaging. Whether they beef up engagement with a Facebook post, boost click-through rates in an ad, or grab the attention of a potential patient, everyone likes photos. Even search engines are coming around. Although Google and Bing generally return text-based results, that practice is changing as the search engine monsters have decided to include photos in search results for certain categories (food and beverage,...

At Advice Media, we’ve always loved search. Maybe it’s the whole needle in the haystack concept that is search. Beyond building great websites, we’ve always been insanely focused on methods to get our clients to the top of those searches for those websites. We’ve been masters of organic search, plus now, as Google has limited organic results somewhat in favor of paid results, we’re just...

Facebook is a busy place. Feeds are full of birthday wishes, photos of the new babies, political rants, and updates of every conceivable sort. The posts coming from your practice page can get lost in all the traffic. But there’s a way to guarantee a better chance of your posts being seen by your target audience — boost them. Boosting your Facebook posts guarantees a degree...

For 35 years, Inc. has welcomed the fastest-growing private companies into a very exclusive club, and Advice Media just received our invitation!  We are honored and proud to be ranked #287 on the 2016 Inc. 500 list. As an Inc. 500 honoree, Advice Media now shares a prestigious pedigree with companies like Intuit, Zappos, and GoPro. Shawn Miele, Chief Executive Officer of Advice Media, said, “We are honored to be...

You’ve seen these sorts of come-on headlines on webpages across the Internet —“14 Celebrities Who Are Now Broke,” “The Natural Cure for Nail Fungus Your Doctor Won’t Tell You,” “You Won’t Believe What Was Living in Their Crawlspace.” You click on the link and the story has little to do with the headline. On YouTube, the same is done with videos. Click on the “related” video...

Do you ever feel as if your personal Facebook feed is sometimes filled with posts from media publishers and other commercial outlets, often at the expense of posts from your friends? Well, you’re not the only one. After more and more Facebook users told the social media behemoth that important posts from close friends often didn’t make it into their news feed, Facebook decided to change...