Advice Media

11 Nov Is your new website already old? Maybe!

Most of us have taken at least a second to be amazed at how fast modern technology, design -- and our own tastes -- change. We might feel like we spend as much time updating our computer software as using it. Didn’t we just get that small silver smart phone, and now there’s a must-have new big gold one? Dr. Steven Perlman made this point especially...

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Logo design

05 Nov Not Just Another Logo

Ever wonder how logos get designed? We decided to share the story of our corporate rebranding… It’s no understatement that brand logos are everywhere these days. You can probably spot too many to count from where you’re sitting right now (on your clothing, computer, coffee mug). But unless you’re a graphic designer, you might not have given much thought to how these designs are developed and...

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Open book next to a stack of books.

22 Oct What Do All These SEO Terms Mean?!

Are you new to Search Engine Optimization (SEO)? Our Digital Marketing Specialists do their best to explain the setup and status of your services as simply as possible. But there might be a few (or many!) terms that you’re hearing for the first time. Or maybe you just need a quick reminder about the key elements of an SEO campaign. Either way, we’re always here...

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POST brainstorm ideas with people around a table.

20 Oct Why We Choose Our Social Media Content

Have you ever wondered how our Social Media Team selects the content that we post on our clients’ social media pages? Believe it or not, there’s a method to our madness. We’ve tested social media best practices to build editorial calendars that perform effectively and help boost visibility. The bottom line is that social media is a platform for engagement, not necessarily a place to...

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Woman on the phone at her work computer.

15 Oct Make the Most of Your Digital Marketing Specialists

We’re experts when it comes to building beautiful websites, executing search engine optimization, and writing compelling content. But we understand that you’re also experts in your respective field. Your digital marketing services perform best when both sets of expertise are brought together. So… what do we need to know? Think about these aspects of your business. Believe it or not, they have a great effect...

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Computer mouse with dollar bills emerging from the cord.

13 Oct What Affects Your PPC Ad Cost?

If you’ve built a pay-per-click (PPC) campaign with a digital marketing company, you know that figuring out the right cost-per-click (CPC) is a complicated process. But if you’re new to paid search (or just need a quick reminder), here’s the lowdown on what Google factors into your CPC: Quality Score - Google cares a lot about how the ads on their search engine look and perform....

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Advice Media staff photo

08 Oct Advice Media Day of Caring 2015

Last Friday, our staff in Park City donated our morning to the Mountain Trails Foundation, and we had a fantastic experience building a local trail. We look forward to making our Day of Caring an annual event. ...

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Four review speech bubbles.

06 Oct How Negative Reviews Help Your Reputation

Turning on your office computer at the beginning of your workday only to find a negative online review can be unsettling. You might provide thoughtful service to your customers everyday, but some will still be unsatisfied for one reason or another. While no one ever wants to receive a negative review, we’re here to tell you… it's not the end of the world, either! Your...

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Finger pointing at a floating online search bar.

01 Oct Google Local Search Has A New Display!

Have you searched for a local business recently? Was the display the same as you remember? Probably not! You know that Google continuously alters their algorithm to improve user experience. After all, the customers who searched for your business online were Google customers first. However, the latest change involved the Google Local Search display. Here’s a quick breakdown of the changes you’ll notice when you search for...

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Google search screen

29 Sep Don’t Forget About Organic

Okay, okay! We know we’ve been blogging about paid search and social media A LOT lately. But we took a step back to remember organic search, and we still think it’s pretty great! We’ve always believed that a dynamic approach is the best approach. Each piece of a digital marketing strategy is stronger as part of the whole. While less glamorous than the other methods, organic...

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