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27 Jan Facebook to Boost Video Posts, Implement New Video Tab

Do you remember a couple months ago when we told you that Facebook would penalize Business Pages with too many promotional posts? Now there’s a way for your business to hop back to the top of the newsfeed! Facebook revealed that video posts are on the rise (with a 94% increase in the United States and a 75% increase overall). Even better, their statistics show that...

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15 Jan GOED Recognizes Advice Media’s Growth

Advice Media is thrilled to house a growing staff in our beautiful Park City offices. What’s more, the Governor’s Office of Economic Development recognized our company’s continuing expansion with the EDTIF award! Our team consists of web developers, programmers, graphic designers, writers, and digital marketing specialists. And we’ll be creating up to 100 new jobs, approximately $17,571,355 in new state wages, within the next five years. “We...

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Customer Aquisition

12 Jan 8 Reasons Why You Need a Responsive Website

Smartphones and tablets have taken over web browsing! The same visitors that used to find your website on their desktop computers now stand in line at the grocery store, sit on the couch watching TV, and sip their coffee in cafes searching for information. Layout and content on your website need to be user-friendly on mobile platforms. Visitors don’t want to use their fingers to...

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06 Jan Facebook Adds Call-to-Action Button on Business Pages

Hark! Your business will soon (if not already) have the opportunity to generate more website traffic and increase customer acquisition directly from your Facebook Page! Within the next couple weeks, Facebook will be adding a Call-to-Action button on every Business Page. Facebook wants to boost your business objectives and make your involvement with their platform worthwhile. The button, strategically placed along the top of the Page...

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11 Dec Do Mobile Friendly Websites Affect Search Rankings?

By Ryan Hill Digital marketing experts have long debated that search engines like Google give your website a boost in ranks if you host a mobile friendly version. In fact, we know that if your site provides a negative user experience, search engines penalize your ranks. Is it safe to say that mobile sites will receive the opposite treatment? Recent mobile searches are starting to show...

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09 Dec Game Changer: New Facebook Rules Coming January 1st

Controls Are A-Changin’… Promoting your business in any industry today relies heavily on social media, namely Facebook. Your customers use their News Feeds as a means to connect with friends, as well as businesses that they follow, via posts, photos, and events. In an effort to best cater to user needs, Facebook will decrease the visibility of all posts from Pages that too frequently push promotional...

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02 Dec Maximizing Click-Through-Rates for Your PPC Campaign

Why Do Click-Through-Rates Matter? Because they can lead to better ad placement and lower cost per lead!  Click-through-rate (CTR) represents the number of clicks an ad receives divided by the number of times an ad is seen. (In industry jargon, the total number of times an ad is seen is called total ad "impressions."). CTR is a major factor in determining ad rank, which in turn determines...

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20 Nov The Death Sentence of Keyword Rank Tracking

By Ryan Hill For as long as SEO has been around keyword ranks have been drilled into our heads as the best way to measure the success of your campaign. This needs to stop and it needs to stop now. Here are a few reasons why. Warning: This may sting a little. There is no such thing as keyword ranking! There was a time when SEO rank-checking tools were...

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23 Sep Google Recognizes Advice Media as Elite Agency

Google Awards Advice Media Partner Status PARK CITY, UTAH – Advice Media has achieved Google Partner status, signifying it is an agency highly trusted by Google. The program is designed to support marketing agencies, helping advertisers with AdWords and other Google advertising platforms. Advice Media is amongst a small, elite group of agencies specializing in aesthetic healthcare that is recognized by Google in this manner. The Google...

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09 Sep Advice Media to Attend Orlando Medical Meetings

Executives from Advice Media, the nation’s leading digital marketing agency specializing in private healthcare practices, will participate in two, top-tier medical conferences held this month in Orlando, FL: Florida Academy of Cosmetic Dentistry (FACD) Annual Scientific Session and Trade Show (Sept. 11-13) and American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) Fall Meeting, Sept. 18-21. The majority of Advice Media’s clients are private practices in...

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