Advice Media

Join Advice Media at The Aesthetic Meeting 2013 in New York City April 13-15 We will be at booth #430  

An essential part of optimizing a YouTube video channel is maintaining a good rating. A YouTube channel rating is a measure of the popularity of the channel, which is determined by the number of views each video gets, comments and other factors. More, Better Content is Better Some people think having more videos makes a [...]

Some marketing companies will tell you the sure fire way to get traffic from search engines is to spend money on a pay-per-click (PPC) campaign. They tell you: select keywords and spend $3,000/month. It’s the easy way to get traffic. Six months later, you’ve spent $18,000, and you don’t even know the number of patients [...]

Duplicate content refers to content on a website that is similar to content on another page within the same domain or on a completely different domain. Duplicate content penalties were originally intended to address spammer websites that would scrape unique content from other domains, scramble the wording (in hopes of tricking the search engines) and [...]

Advice Media is excited to be attending the 2012 ASPS annual meeting in New Orleans this year. We have a full staff on site to discuss the exciting developments in web technology, mobile technology and web visibility. Our booth is located inline with the main stage in aisle 1800, #1846. Visit www.plasticsurgerythemeeting.org for more information on the conference.  

Return on investment (ROI) and conversion rates are important business metrics applied to marketing strategies to determine the effectiveness of certain activities. However, calculating ROI and conversion rate only shows half the picture. ROI and conversion rates don’t take branding and micro conversions into account. Micro conversions are the small steps people take along the purchasing [...]

The following blog post was written by Advice Media’s Director of Visibility Services, Elle Wheeler. Elle manages the visibility strategy for ImplantInfo, LipoSite and FaceForum, as well as all of the local and national clients we work with. Analyzing web metrics is key in understanding the impact of online visibly on your business. The most [...]

YouTube has its own internal search function that people use to find video content on the site. What plays into the YouTube’s search algorithm? It is basically three main components: content, views and engagement, and subscriptions. Like other search engines, YouTube’s search spider doesn’t play the actual video; therefore, your content is measured through your [...]

The average Internet user is more inclined to watch a video explaining more detailed content than to read a very text-heavy page. Though it is still a growing medium, according to a study conducted by comScore, 82.5% of Internet users view online videos. Videos also increase your engagement statistics. Engagement is measured by the length [...]

Most online visibility strategies include search strategies that aim at getting a website into the top spots in Google. But that’s the obvious part. The question is, how do you motivate the user to take the action and visit your website? Click thru rate is a term most commonly associated with PPC campaigns, not organic search strategies. [...]