PPC Vanity Search _ Blog Post (2)

21 Apr Think Before You Search Your PPC Campaign

We know how tempting it can be to Google search your own business. If you’re spending your business dollars on a Pay-Per-Click (PPC) campaign, you want to be sure that your ads are showing up when your keyword terms are searched. For your own benefit, resist the urge to type your business name (or any associated keywords) into the search bar! To give you a better...

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Hashtag _ Blog Post

14 Apr Hashtags 101

Have you ever used a hashtag (#)? Believe it or not, hashtags have been around for almost eight years now (WOW!). But like many businesspeople, you may not know how to use a hashtag effectively. We’re here to give you some pointers on how to utilize a hashtag as a marketing tool. To start, let’s give you some context. A hashtag is used in social media posts...

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07 Apr How Should I Respond to Negative Feedback?

We’ve all been there before… you received negative feedback about your business publicly. Maybe your displeased customer chose to vent their frustrations in a Yelp review, on your answering machine, or even in a comment on your Facebook Business Page. Not to worry! We’ve collected some tips on how to minimize the damage and start turning the negative comments back into positive ones. TOP 4 DOS Apologize –...

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Google Mobile-Friendly _ Blog Post

02 Apr Google Search Will Favor Mobile-Friendly Websites

We’ve given you the heads up a couple of times recently, but now it’s official! Google has acknowledged that the search engine will favor mobile-friendly sites starting April 21st. What’s better, Google collected a list of suggestions to help your mobile-friendly site perform well with the new algorithm. First and foremost… if you don’t have a responsive website, you need to convert ASAP! Google noticed that...

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Online Reviews_ Blog Image

31 Mar Beware of “Reputation Management” Services

The Advice Media team has your back! We provide great tips about optimizing your directory listings, posting relevant content on your social media pages, and how to increase your overall web traffic. It’s come to our attention that some of our clients have expressed interest in companies that provide “reputation management” or “review management” services. Our Digital Marketing Specialists, as well as Google, strongly recommend NOT...

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26 Mar 4 Important Topics from Search Marking Expo 2015

By Ryan Hill The Search Marketing Expo (SMX) is one of the most informative conferences in the search industry. Naturally, Advice Media sent two top Digital Marketing Specialists to gather as much insight as possible. With so many industry experts and panelists scheduled to attend, there was plenty of excitement about the newest tips and tricks. Our team had a ton of questions ready and were...

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FB Cover Photo - Feature Image

24 Mar How to Pick a Stellar Cover Photo

Your cover photo is the most noticeable section on your Facebook or Google+ page. It’s one of the first photos that you upload, but it’s easily forgotten as a useful space to market your business. Luckily, uploading a cover photo is easy. A photo of your office or your staff will do. But why not make it just a bit better… to start! We’ve compiled three easy...

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Google Plus Sample Photo_April 2015

17 Mar Google Wants More Photos

Advice Media is staying ahead of the curve in light of a few recent additions to Google My Business Listings. Google added six new photo fields to each My Business Listings profile and suggests that users upload at least three photos to each category. In an effort to constantly improve the user experience, Google is likely appealing to the visual preferences of web searchers. Google+ pages...

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Flo_LIKE_April 2015

10 Mar Pack Some Personality On Your Page

When you hear the name Flo, who do you think of? If you thought of the spokesperson for Progressive Auto Insurance, you just proved the point our Social Media Team wants to make! Even if Flo didn’t come to your mind right away, you probably still know who we’re talking about. She’s quirky, bubbly, and sells insurance. But did you also know that she has her...

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Responsive Devices_March 2015

03 Mar New Google Algorithm Changes Are Mobile-Specific

As you’ve probably already realized, Advice Media is a responsive website advocate. All of our new website designs feature responsive technology, and we strongly encourage new customers to consider a responsive website conversion if their current websites are non-responsive. Google proved with its latest algorithm update that they’re on the exact same page. Since the update, websites without mobile designs have shown significantly lower mobile traffic...

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