Social Power for Orthopedic Practices

Social media platforms provide the extensive reach needed to help your practice stand out in a crowded marketplace.

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Summary

You may not think an orthopedic practice would have any reason to be on social media apps such as Facebook, but that would be a missed opportunity.

Today, patients and potential patients across the various medical specialties look to a practice’s social media for a different perspective. They want to see engagement and how patients talk about the practice. They want to see a more casual side of the practitioners and the practice. Social media can help build trust and allows patients to connect on a more personal level with your orthopedic doctors and your entire staff.

Social Media Basics

Advice Media’s Social Power product works in tandem with other marketing products to help you build rapport with patients, drive traffic to your website, improve your search rankings, amplify your messaging to clients, boost your reputation, and drive high-quality leads.

Ultimately, these strategies convert leads into patients and generate more revenue for your gastroenterology practice.

A recent study done in January 2020 shows that there are 3.80 billion people that are active on social media.

Source: Hootsuite

HOW ARE YOUR SOCIAL MEDIA EFFORTS PERFORMING?

0%

of social browsers use social media to research products.

0%

of consumers claim they depend on influencer recommendations.

0%

of US adults now report that they are Facebook users.

0%

of Facebook users check their account every day

Are you taking advantage of this phenomenon?

Successful Strategy Components

Create Appealing and Engaging Content

Social media is a place where you can create a connection with your patients and prospects.  Social media followers typically don't see themselves as customers as much as friends and fans. 

They get to know your orthopedic practice’s personality through your posts.  In one platform, your front desk staff can give office updates and your surgeons can showcase their expertise while creating a connection with potential patients. We help strengthen this connection through targeted organic and paid social media campaigns and comprehensive long-term strategies. 

# Fun fact

Social media followers typically don't see themselves as clients as much as friends and fans.

Highlighting your personal side through social media allows your practice and individual orthopedic surgeons to showcase their expertise while creating a connection with potential patients.

Advice Media's Social Power product is affordable and effective.

It uses high-resolution images, compelling captions, and orthopedic specific hashtags to showcase your practice. When supplemented by personal photos, videos, and graphics from you, we can create a complete image for your practice, letting people know a bit more about what makes you unique while celebrating the thread of humanity that connects us all. 

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Did you know ... ?

The average user spends 3 hours per day on social networks and messaging.

Source: Globalwebindex

Regular Posting

Effective use of social media requires regular posting, and it can be difficult for an orthopedic practice to keep up with.

Advice Media’s Social Power platform can handle your social media profiles.  It will post regularly to Facebook and Instagram, taking the burden off your staff and keeping your social media visitors engaged.

Social Power is designed to help create your practice’s social media profiles and give you a process for posting personalized content and images consistently.

With Social Power, you will receive three posts on Instagram and four posts on Facebook every week. 

These efforts help ensure your social media profiles are up to date, complete, compelling, and full of engaging content. We aim to convert followers into patients while simultaneously increasing your orthopedic practice’s exposure.

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