Social Power for ENT Practices

Social media platforms provide the extensive reach needed to help your practice stand out in a crowded marketplace.

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Summary

It may have originally been intended as a peer-to-peer method for sharing photos, but social media has evolved into a necessity for medical practices.

Many potential patients look at a practice’s social media pages for insight into the practice that isn’t there on the practice website. Social media gives both you, your staff, and your patients the chance to show a more personal side. Social media can help build trust and allows patients to connect on a more casual level with your ENT practice and your entire staff.

Social Media Basics

Advice Media’s Social Power tool helps you build rapport with patients, drive traffic to your website, improve your search rankings, amplify your messaging to clients, boost your reputation, and drive high-quality leads. 

A recent study done in January 2020 shows that there are 3.80 billion people that are active on social media.

Source: Hootsuite

HOW ARE YOUR SOCIAL MEDIA EFFORTS PERFORMING?

0%

of social browsers use social media to research products.

0%

of consumers claim they depend on influencer recommendations.

0%

of US adults now report that they are Facebook users.

0%

of Facebook users check their account every day

Are you taking advantage of this phenomenon?

Successful Strategy Components

Create Appealing and Engaging Content

High-resolution images, compelling captions, and ENT specific hashtags are utilized to showcase your practice. When supplemented by personal photos, videos, and graphics from you, we can create a complete image for your practice, letting people know a bit more about what makes you unique. 

# Fun fact

Social media followers typically don't see themselves as clients as much as friends and fans.

Highlighting this side through social media allows your practice and specialists to showcase their expertise while creating a connection with potential patients.

Advice Media's Social Power tool is affordable and effective.

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Did you know ... ?

The average user spends 3 hours per day on social networks and messaging.

Source: Globalwebindex

Regular Posting

For social media to be effective, regular posting is a must. This can be difficult for a ENT practice to manage.

With Social Power, you will receive three posts on Instagram and four posts on Facebook every week. 

This will take the burden off  your staff while still keeping your social media visitors engaged.

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