Reaching Visitors Everywhere
More than 50% of all web traffic now comes from mobile devices. Google penalizes sites that do not provide excellent mobile experiences. All of our websites are developed on a responsive platform so that your content is easily viewed on any device, from the smallest phone to a modern tablet to the largest desktop monitors. In fact, Advice Media was the first media company to provide a responsive website for every client.
As a trailblazer using responsive website technology, we have a lot of experience already. While our peers deemed responsive websites to be a fleeting technology, our team recognized the innovation and insisted that our clients cater to their customers’ every need. The modern-day consumer is constantly on the go, and that attitude needs to be reflected in your website. Your design and content must be optimally viewed on all platforms and adhere to your customers’ preferences.
The Advice Media Website Development team can look at any website and say, “We’re going to turn it around and do it right.”
On an ongoing basis, your website content needs to align with patient needs when researching services that your practice offers. Just as the patients are asking the questions, you need to respond to both their initial and more detailed inquiries. Your website should be an essential resource to your client base (which elicits the added bonus of higher Search Engine Optimization).
While the bulk of your website content can remain on the website as a resource to your patients, generating new content is critical to keeping your practice fresh on the patients’ minds. Doing so also boosts organic traffic for your website. Google aims to expose new content to website users. Advice Media will help your website rise to the top of search results to increase the likelihood that potential patients seeking your services readily find your website.
Every great building starts with a great foundation. Likewise, the foundation of your website is critical to usability, stability, and longevity. At Advice Media, we build on the industry-leading, rock-solid WordPress CMS platform, which provides our clients with reliability and scalability.
WordPress is an open-source content management system (CMS) based on PHP and MySQL. Since its inception in 2003, there are 24 million active WordPress sites on the web as of April 2015. Simply stated: WordPress works. We use WordPress for the same reasons that CNN, Sony, GM, UPS, Forbes, Bloomberg, and IBM use it. WordPress is a solid, secure and powerful platform that allows us to create beautiful, responsive and feature-rich websites. With its vast programming options, there is no need for our developers to “reinvent the wheel” which allows us to spend more time focusing on YOUR market, YOUR message and YOUR needs.
The WordPress platform is all about content creation and management as its CMS makes it relatively easy to add new content and edit existing content. Its inherent structure also helps our SEO experts implement an effective SEO strategy. Search engines find WordPress sites easy to index and therefore easy to find when patients search for your key search terms.
A solid platform is just the beginning. Layers upon layers of custom development ultimately make your website unique to your practice. Starting with the initial design phase complete with custom mockups, we build out the fully coded, responsive front-end of your website. From the look and feel to the usability and interactivity, every feature is custom-tailored for your site.
Our developers are expertly trained and maintain up-to-date certifications on the most modern and cutting edge development and coding standards. This ensures that your site not only looks stunning but functions at its absolute peak performance across any device and browser.
Additionally, when a need arises for specialized functionality, our development team is experienced and prepared to incorporate state of the art technology.
With our experience in the aesthetic wellness industry, we have a firm understanding of the balance between design/development best practices and the specialized needs of the industry. For example, photo galleries are worth investing considerable time and effort to ensure that they are beautiful, functional, as well as marketable and Google-friendly. We take pride in our careful attention to detail, a key component to providing this level of custom development.
Speed – Hosting, Caching, and CDN
Google reported that sites lose 20% of their traffic for each additional 100 milliseconds it takes to load a page. Needless to say, speed matters. Google also considers your page load time when determining how much to boost your website’s visibility. Faster sites win, literally. That’s why Advice Media provides hosting services with custom-built caching technology to deliver your site fast enough for both Google and your visitors.
Because our hosting architecture is hand-tuned to deliver the fastest hosting possible, no matter the size or popularity of your site, we can deliver it consistently, reliably, and quickly.
In addition to our advanced hosting and server-level caching services, we also provide a cutting edge Content Delivery Network (CDN). This integrated fully managed CDN serves your static content from data centers all around the world, each byte delivered by the server closest to the requesting browser.
We automatically scan your website and fix hacking attempts to provide maximum security. Our guarantee – we’ll do everything we can to ensure your site won’t get hacked. And if against all efforts, an issue arises, we’ll fix your website at no additional cost to you.
The 5 Ds:
We don’t treat every website development project the same because every project is NOT the same. There will be similarities, but your goals, your budgetary requirements, and your website design will be unique, based on your desires and needs. Our approach to each project is what sets us apart from other developers – we call it “The 5 Ds”:
An initial meeting will be held online or in-person to learn more about your practice, brand profile, specialties, and the key services you provide. We discuss your patient demographics and your expectations for your new website. A variety of example websites are reviewed to gain a solid understanding of what organizational flow, features, and overall functionality appeals most to you and would best suit your patients’ needs.
Another key aspect of this meeting is to discuss the technical logistics of bringing a newly developed website online such as domain name, hosting and DNS management. Gathering this information at the beginning will make the project progress more quickly and efficiently.
The web development team consisting of a project manager, designer, and SEO manager, immediately goes to work defining your goals, content needs, navigation structure, design guidelines and SEO strategy based on the information collected during the Discovery meeting.
All of the information regarding your project is mapped out so that every project team member knows what needs to be done when it needs to be done and who needs to do it. Your project manager is the keeper of the project map and coordinates all the activities related to your project from start, to finish. Throughout the development process, your project manager will make sure you’re always kept in-the-loop on the development progress of your new website.
Using a combination of your brand elements, preferred design aesthetics, and our vast photography resources, we will create a website design that supports your practice brand and gives your practice a robust online presence.
When the structure and design are approved, it’s time to develop and add content to your new website. Development time varies depending on the complexity and size of your website, but the average 45-page website can be fully developed, quality checked and ready for your review within 4 to 6 weeks.
We provide you with a link to review your website on our development server. This gives you the opportunity to become acquainted with your new website and provide us with feedback on any areas that may need improvement. When all the changes are complete and approved, we assist you with the process of taking your website live.
Our Website Development service includes:
- Generating content for permanent website pages
- Developing a responsive website to accommodate all platforms and user preferences