Social Media for Medical & Dental
Connecting Your Practice with Patients
In a recent study, nearly 60% of respondents indicated that they visited a company Facebook page at least once per week before making a purchasing decision. Advice Media harnesses social media impact, including Facebook, Google+, and Twitter, by keeping current and potential clients connected to your practice. When a customer visits your social channels (managed by Advice Media), your up-to-date pages, complete with engaging posts, will ultimately convert “followers” into customers.
Social media serves as an additional means for patients to connect either to your website or to your practice directly (the ultimate goal in generating more revenue). The more we can expose your business to potential customers, the more likely they are to reach out for services that you offer.
Adding Personality to Quality
What’s more… social media pages in the medical industry provide opportunities for your practice to create an even more positive connection with your customers by showing your personality in addition to your professional qualifications and stellar amenities. Facebook, Google+, and Twitter followers want to be treated as friends, not customers. Advice Media helps make your practice fun and approachable through social media, ultimately creating a higher level of comfort between your patients and your practice. Social media account profiles are also ideal locations for creative engagement, including promotions, giveaways, and contests. Advice Media further engages patients by encouraging user-generated content when the occasion permits. Let’s foster a more personal connection and put the “social” in “social media.”
Increasing Organic Traffic
Participation in social media is a must in the business market today – not only to promote your brand but also to improve your SEO. The most recent Google algorithm puts a greater importance on social media shares, likes, retweets, etc. A higher level of engagement on your social media accounts creates a virtuous cycle where Google views your business as having greater authority and, therefore, increases the number of visitors it refers to your website. The connectedness between organic traffic generation and an active social media presence is a fantastic example of how an integrated approach to Digital Marketing yields the best results for your practice as an Advice Media client.
Social Media Services
More than ever before, businesses are using social media to connect with customers, increase brand recognition, improve brand loyalty, gain customer insight, and become valuable resources within their communities. Advice Media will work to ensure your social media presence is well-executed, strategic, and on-brand. We might even have a bit of fun along the way!
What’s included with our Social Media Marketing
- Custom-built Facebook and/or Google+ pages with cover and profile photos
- Creative, engaging, and informational posts that match your brand and voice
- Promotional content, highlighting your staff, practice, services, and events
- Unique content for Facebook, Google+, Twitter, Pinterest, and Instagram
- Social profile optimization to maximize search results
- Visual content to drive clicks, likes, and shares
- Monthly editorial calendar preview
- Comprehensive analytics and reporting
- Dedicated Social Media Specialist
- Promotional contests and giveaway coordination
- User-generated content campaign coordination
- Facebook ad management
- Conversation monitoring and replies
- Time-saving content library
What to expect from Social Media Services with Advice Media
To receive more information about our social media services, please complete the form below or call (435) 575-7470.
I wanted to take a moment to tell you how satisfied I have been in this brief relationship. It is important for you to know how well your staff performs with clients. Austi is a delightful, friendly voice at the other end of my smartphone. She has made my experience so far terrific. She is competent in her field, accessible, and reassuring. Austi to date has addressed all my concerns, and with the help of her team has made my time with your company fun, engaging and most of all a learning experience. I hope the rest of your staff is as good as Austi. Please give her the praise she deserves and my best. I hope the rest of our relationship will be fruitful.
-Dr. Jack Bertolino
I was introduced to your company at the dental convention in Denver, CO a couple of years ago. At that time, we signed up for reputation management services, as well as social media services. This was a huge relief to me as I was trying to do all those things as well, as all of my other duties, as owner/office manager. I was using a different company to host my website and yet a third company for SEO. I was on the verge of developing multiple personalities! Michele has been absolutely wonderful. She has walked me through and, even more importantly, educated me on this very technical industry about which I know very little. My website is now responsive and updated on a regular basis. This is HUGE! The monthly calls with Michele to review our analytics are informative and encouraging. I really appreciate her time and attention to me. I work with vendors all the time, but it is very refreshing to work with Michele and Advice Media. Without hesitation, I have recommended you to everyone I know!