The Results Are In…
At Advice Media, we believe that creating a comprehensive website and implementing a dynamic Digital Marketing program is critical to the success of your business. An ability to track the effectiveness of every marketing campaign is equally as important. We are confident that your practice will support an ongoing business relationship with Advice Media, and we want to ensure that every website update and Digital Marketing effort is completed and continued with a world-class standard. To do so, we need to consider campaign successes and areas for improvement identified in Performance Tracking results.
Maximizing Positive Outcomes
As a business professional, the ultimate goal for all of your digital marketing campaigns is to schedule more procedures with existing and new patients. Like Advice Media says – We Make You Money! In the short term, we focus on increasing website traffic as a means for potential patients to call your office for an appointment. To determine the most effective methods, we need to know which practices work and fall short of expectations. Our Digital Marketing team knows that having the best tracking available to gauge your online campaign’s performance is imperative to pursuing perfection.
Advice Media uses an array of tools to demonstrate how your website traffic is growing with each digital marketing campaign. Webmaster Tools, Analytics, Facebook, and Google+ are just a few tracking methods from which we compile a complete list of performance metrics into an easy-to-read report. Along with your Customer Success Coordinator and Digital Marketing Specialist, you can also set and monetize goals in Google Analytics for more accurate website traffic tracking.
Seeing Direct Results
More than half of all users access website information directly from their mobile devices. Advice Media insists that every client develops a responsive website that works on all mobile devices. Our team will set up tracking to determine who calls your office using their mobile phone directly from your website.
Keeping track of the social media pages (Facebook, Twitter, Google+) for your practice is another way to immediately review responses to new content. Which types of posts do your patients click on and even further engage with by commenting? Our Social Media team takes note of the most popular posts to increase page traffic.
With all of these tools at Advice Media’s disposal, we make the most of tracking your website traffic for you to have a solid grasp of our high return on investment!
Our Performance Tracking service includes:
- Click to call goals (Google Analytics)
- Contact form submission goals (Google Analytics)
- Traffic and source data (Google Analytics)
- Google Webmaster Tools
- Facebook Analytics
- Google+ and Google My Business Analytics
* You may notice that Advice Media does not track keyword ranks as a performance metric. We believe that keyword ranks provide misleading information. The best metrics are traffic and conversions. After all, rankings don’t put patients in your waiting room, conversions do! Please read this article for more information.
-Steven Ringler, M.D.
-Thomas J. Byrd, M.D.