My Cataract Counselor
The MyCataract Counselor™ Online Lead Generation Tool MyCataract Counselor is the first-of-its-kind, interactive, online cataract counseling program that generates high quality leads from your website traffic and/or can be used as a Pay-Per-Click internet marketing campaign. Practices benefit from receiving pre-qualified leads from prospects within their market area that have been pre-educated about cataract surgery and premium service options.
The program is video-based, featuring our Sight Selector™ Online Edition videos to explain surgical and IOL options.
Information captured by the program can include:
• The prospect’s age
• Current refractive error(s)
• Type of glasses they wear
• If they ‘think’ they have a cataract
• The type of IOL they would like to have
• Their email
• Their phone number
MyCataract Counselor guides the prospective patient through 6 steps:
1. What is a cataract?
2. How are cataracts removed?
3. A vision survey
4. How do you want to see after cataract surgery?
5. My results
MyCataract Counselor is the first-of-its-kind, interactive, online cataract counseling program that generates high quality leads from your website traffic and/or can be used as a Pay-Per-Click internet marketing campaign. Practices benefit from receiving pre-qualified leads from prospects within their market area that have been pre-educated about cataract surgery and premium service options.
Lead Tracking Portal
The MyCataract Counselor reporting and administration portal will allow the person within the practice designated to receive incoming leads and the practice administrator/physician to monitor the ongoing lead generation and the progression of leads from initial contact through scheduling.
With this portal, the leads can be filtered by date and can be categorized in four groups: New Leads (those that have not been contacted), Contacted Leads, Scheduled Leads, and Disqualified Leads (those leads that have been disqualified either for lack of response or phony contact information). Additionally, you can enter what procedures resulted by changing the lead to Procedure Performed.By utilizing the MyCataract Counselor portal, a practice can easily monitor their return on their Pay-Per-Click investment as they will be able to see at a glance the number of patients they have generated, the number of patients scheduled, and surgeries performed as a result.
Automated Email Follow-Up Service
Leads generated by MyCataract Counselor always include the patient’s name and email along with the results of their vision survey and IOL preference. For those prospects who also provide a phone number, calling them is always recommended as the first attempt to convert them to an in-office consultation. For those leads that only provide their email, Advice Media has an automated email solution that minimizes staff time by sending out impressive and effective messages over the course of 6 weeks that will keep the prospect engaged and moving towards making an appointment.
Staged Custom Email Messages:
Practice Information & Offer
The first email is about your practice, surgeon(s), your technology and why the prospect should come in for a “FREE, No-Obligation Consultation.”
Practice Email Sample
Affordability & Enhanced Offer
The third email reiterates the benefits of having cataract surgery and offers the patient a modest discount off their cataract procedure if they call within a certain period of time.
Affordability Email Sample
The second email uses patient testimonials to help prospects overcome the fear of having eye surgery and how patients consider having cataract surgery a “life-enhancing experience.”
Testimonial Email Sample
If the prospect has not responded to the first three emails, we send a fourth and final email that excites the patient about recent advances in cataract surgery and lens implants and encourages them to call to find out how they can improve the quality of their vision and the quality of their life.
Exciting News Email Sample
Pay-Per-Click Case Studies
90% Reported they have a cataract
81% Gave both a phone number and email address
7% Reported their vision is getting worse
94% Chose either a Toric or Multifocal for desired IOL
Every market is different and results vary due to competition for cataract “key words,” population demographics and seasonal influences. However, unlike LASIK, these patients have a more immediate need for your cataract services.