Keeping It Fresh
The majority of the information regarding your practice sits on your website’s permanent pages: homepage, service descriptions, testimonials, biographies, etc. While all of this permanent content is critical to establishing your website as an essential resource to potential patients, generating new content allows your website to stand out amongst competitors, prospective patients, and search engines. Advice Media understands that customers want to see up-to-date information regarding their chosen procedures, which indicates to them that your practice is cutting-edge, active, and engaged with its patients. We want to make you look good!
Our Digital Marketing team keeps an eye on current factors that boost search engine results for client websites. Content Generation remains one of the key areas to ensure that your website rises to the top of search results for potential patients searching for services that your practice offers. Google, along with other leading search engines, aims to expose new content to website searchers, consequently increasing organic traffic to websites with more fresh content. Advice Media makes sure that your website is one of the chosen few to frequent the top of the list.
Attention to Detail
Part of maintaining world-class status in our industry is having a thorough grasp of the details. In addition to providing quality content for your website and social media pages on a regular basis, our team writes accurate on-page descriptions, page titles, and Meta tags for every website that we manage with Digital Marketing services. As opposed to many websites that rely on Google (or any other relevant search engine) to pull their own information, instead Advice Media feeds information directly to search engines to most accurately represent your business, products, and services. We want all published information to be specific to your practice.
Utilizing All Platforms
Hosting a blog on your website is the most substantial method to provide accessible, easy-to-read, and new content. Potential patients want to know that your practice is hip with the times! Advice Media stays tuned into all relevant industry news for your medical field to publish relevant blog posts for your website visitors. Your status as a resource to your patients needs to be ongoing. Along with providing additional information, blogs are an excellent location to promote deals and events at your practice. Our team ensures that your website (complete with permanent and updated content) is a well-rounded representation of your practice and your medical field.
Press releases can also be an important element in generating additional website traffic. Google views one newsworthy press release as an essential part of providing up-to-date information for your patients. The Advice Media team can write, edit, and produce press releases on a regular basis to highlight what’s going at your business.
As the cherry on top, social media provides a touch of fun to your new content. Facebook, Google+, and Twitter are ideal platforms to stay on patients’ minds without requesting them to delve into lengthy informational materials. A quirky cartoon goes a long way to keep your patients connected, while also contributing to successful Digital Marketing campaigns with Advice Media.
Writing website content can be a daunting, time-consuming task that is often the reason why it takes so long to create a new website. Obviously, you can’t just cut and paste the content from another website you like even if they are located a thousand miles away. That’s plagiarism and it will come back to haunt you. Advice Media has proven content that can be skillfully edited to make it unique for your practice without plagiarizing or being penalized by search engines that discredit duplicate content.
You can say goodbye to writer’s block preventing you from getting the content you need for your website. If you need patient-oriented content for your website, to describe a new procedure or to explain the benefits of the new technology you just purchased, we can help. Call the content experts at Advice Media today!
Our Content Generation service includes:
- On-page descriptions for search engines
- Page title tags for search engines
- Meta tags for search engines
- Website blog posts highlighting industry news, promotions, and events specific to your medical field and practice
- Press release writing, editing, and production
- Frequent social media posts
- Frequent Google+ updates
-Steven Ringler, M.D.
-Thomas J. Byrd, M.D.