Keeping It Fresh
The majority of the information regarding your practice sits on your website’s permanent pages: homepage, service descriptions, testimonials, biographies, etc. While all of this permanent content is critical to establishing your website as an essential resource to potential patients, generating new content allows your website to stand out amongst competitors, prospective patients, and search engines. Advice Media understands that customers want to see up-to-date information regarding their chosen procedures, which indicates to them that your practice is cutting-edge, active, and engaged with its patients. We want to make you look good!
Our Digital Marketing team keeps an eye on current factors that boost search engine results for client websites. Content Generation remains one of the key areas to ensure that your website rises to the top of search results for potential patients searching for services that your practice offers. Google, along with other leading search engines, aims to expose new content to website searchers, consequently increasing organic traffic to websites with more fresh content. Advice Media makes sure that your website is one of the chosen few to frequent the top of the list.
Attention to Detail
Part of maintaining world-class status in our industry is having a thorough grasp of the details. In addition to providing quality content for your website and social media pages on a regular basis, our team writes accurate on-page descriptions, page titles, and Meta tags for every website that we manage with Digital Marketing services. As opposed to many websites that rely on Google (or any other relevant search engine) to pull their own information, instead Advice Media feeds information directly to search engines to most accurately represent your business, products, and services. We want all published information to be specific to your practice.
Utilizing All Platforms
Hosting a blog on your website is the most substantial method to provide accessible, easy-to-read, and new content. Potential patients want to know that your practice is hip with the times! Advice Media stays tuned into all relevant industry news for your medical field to publish relevant blog posts for your website visitors. Your status as a resource to your patients needs to be ongoing. Along with providing additional information, blogs are an excellent location to promote deals and events at your practice. Our team ensures that your website (complete with permanent and updated content) is a well-rounded representation of your practice and your medical field.
Press releases can also be an important element in generating additional website traffic. Google views one newsworthy press release as an essential part of providing up-to-date information for your patients. The Advice Media team can write, edit, and produce press releases on a regular basis to highlight what’s going at your business.
As the cherry on top, social media provides a touch of fun to your new content. Facebook, Google+, and Twitter are ideal platforms to stay on patients’ minds without requesting them to delve into lengthy informational materials. A quirky cartoon goes a long way to keep your patients connected, while also contributing to successful Digital Marketing campaigns with Advice Media.
Our Content Generation service includes:
- On-page descriptions for search engines
- Page title tags for search engines
- Meta tags for search engines
- Website blog posts highlighting industry news, promotions, and events specific to your medical field and practice
- Press release writing, editing, and production
- Frequent social media posts
- Frequent Google+ updates
I wanted to take a moment to tell you how satisfied I have been in this brief relationship. It is important for you to know how well your staff performs with clients. Austi is a delightful, friendly voice at the other end of my smartphone. She has made my experience so far terrific. She is competent in her field, accessible, and reassuring. Austi to date has addressed all my concerns, and with the help of her team has made my time with your company fun, engaging and most of all a learning experience. I hope the rest of your staff is as good as Austi. Please give her the praise she deserves and my best. I hope the rest of our relationship will be fruitful.
-Dr. Jack Bertolino
I was introduced to your company at the dental convention in Denver, CO a couple of years ago. At that time, we signed up for reputation management services, as well as social media services. This was a huge relief to me as I was trying to do all those things as well, as all of my other duties, as owner/office manager. I was using a different company to host my website and yet a third company for SEO. I was on the verge of developing multiple personalities! Michele has been absolutely wonderful. She has walked me through and, even more importantly, educated me on this very technical industry about which I know very little. My website is now responsive and updated on a regular basis. This is HUGE! The monthly calls with Michele to review our analytics are informative and encouraging. I really appreciate her time and attention to me. I work with vendors all the time, but it is very refreshing to work with Michele and Advice Media. Without hesitation, I have recommended you to everyone I know!