Search Engine Optimization
for Radiology Practices

How incorporating a strategic SEO campaign can take you to the next level.

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Summary

All search engines have the same goal — for searchers to receive the most relevant results to their queries as quickly as possible. 

To achieve this aim, Google weighs various factors to determine if your website is relevant to the query, is trustworthy, and if it deserves a high ranking in organic search returns. SEO for radiology practices involves optimizing your website to rank highly for search terms that match the imaging services you specialize in.

Radiology SEO Basics

Effort Meter

Your Available Options At-a-Glance

  • Generating New Patients: Very Effective
  • Do It Yourself: Very Difficult
  • Typical Cost: $500 - $3,500/month

Advice Media has been executing successful SEO campaigns for over 20 years, continually adapting to changes in the market and Google’s algorithms. We have proven solutions and a veteran team ready to recommend strategies that will help your practice become more successful online and offline.  

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Did You Know ... ?

75% of internet users never scroll past the first page of search engines

Source: HubSpot

Components of a Successful SEO Strategy

Content Optimization

Is your site an educational resource for prospective clients?

Content optimization is a continuous process of analyzing and adjusting the content on your website to expand your reach and improve the user experience. Keywords, a variety of media types, and organized website code are just a few factors that Google looks at while analyzing website content. There are many other components to content optimization, such as keyword research, proper HTML coding, URL structure, image file names, and outbound/inbound linking

When we begin a content optimization campaign with a client, the best thing you can do is provide original, engaging content on your key areas of specialization at your radiology practice. This enables us to optimize that content to push you up in organic search. If you don’t know where to start -  take your five top procedures and the top five questions/concerns your patients have and provide any additional details that would be helpful to write about.

It can be daunting, but Advice Media’s Power Suite products provide you with tools to help with content optimization. Depending on your package level, data is regularly collected from content audits and turned into helpful insights to develop your content strategy. This allows you to always have a plan of action to improve your SEO efforts. 

Once Google decides your page has relevant content for a user’s search query, it then seeks to measure the degree of relevance and value by looking at how long a user stays on your site and engages with your content. The longer they stay on a page, the more relevant that page appears, and the higher you will rank for those search terms. This also increases the overall likelihood of converting those visitors into leads.

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Slice of Advice

Not sure what content to add to your site? Think about Frequently Asked Questions, benefits of your product or service, what to expect, testimonials, videos, and photos.

Link Building

Strong, relevant content is just one aspect of a successful SEO campaign. Your site also needs a way to signal to search engines that you are a trustworthy source of information. You can accomplish this through effective link building - the process of getting other websites to link back to your website.

High-quality content and link building are the two most important signals used by Google to rank your website for search.

Source: Google

Keep in mind that these links should be high-quality and naturally obtained. 

Here’s a helpful checklist when determining the quality of an inbound link: 

Domain authority

How authoritative is the site that links to you?

Coding of the link

Does the HTML code of the link tell Google that the site trusts you?

Subject relevance

How relevant is the site to your market/specialty?

Spam score

How trustworthy is the site that links to you?

Anchor text

In what way is your site mentioned, and where on the website does the link appear?

A good rule of thumb is if a user would benefit from the link, and the site that links to you is well-liked, then it’s a high-value link.

Link building can be extremely time-consuming and cause unnecessary headaches. We understand this and offer a solution. Depending on the level of your package, we will perform link building efforts for a certain amount of time every month. These efforts ensure relevant and trustworthy links back to your site.

Did You Know ... ?

74% of consumers trust a local business with reviews that are positive.

Source: Bright Local

Reviews

Online reviews have become a crucial factor in the radiology sales funnel.

Reviews are often the first impression a potential patient has with your practice. 

It may seem odd to think of a patient rating her mammogram, but she will, especially if your tech seemed indifferent to any discomfort involved. You can respond to online reviews for free, which gives you a chance for engagement without a dollar spent.

Generating and responding to reviews needs to be a standardized routine in your front office, but it’s hard to keep up.  Many practices have realized how challenging it is to be vigilant enough to know when a new review comes in and requesting reviews is difficult without a clear process.

You need positive reviews to convert website users to patients. This is a typical patients’ first impression of your practice. You can respond to reviews and generate reviews from patients for free.

Your practice needs reputation management software that alerts you when a new review is posted. This software also needs to help you generate reviews from your satisfied patients. Advice Media has review management software that does all of that, allowing you to effectively keep up with your online reputation.

Advice Media’s comprehensive Review Power platform eliminates this difficulty by allowing you to quickly and easily request reviews from patients that visit your office, notifies you of any new reviews that come in, and allows you to respond to reviews that come from Facebook or Google. Having all of this in one place creates a streamlined process of managing your online reputation.

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Did You Know ... ?

68% of consumers would stop using a local business due to incorrect information in online directories.

Source: BrightLocal

Local Directory Listings

Local business directory listings are another way to improve your online visibility. 

These establish your authority, meaning you appear in more searches and therefore getting found more often.  Not only that, but these directories provide additional links to your website.

 

These directories serve as resources to connect radiology practices with potential patients.

Whether your business is listed on maps, apps, search engines, directories, or social networks, you need to ensure your practice’s information is accurate and consistent everywhere.

Advice Media’s software is designed to ensure all of your business data is correct across all directories.

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