Search Engine Optimization
for OBGYN Practices

How incorporating a strategic SEO campaign can take you to the next level.

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Summary

Every search engine has a simple goal — to have happy searchers. That means delivering the most relevant answers to a search query as quickly as possible. 

To do so, Google weighs various factors to determine if your website is relevant to the query, is trustworthy, and if it deserves to rank highly in organic search returns. The key is optimizing your OB-GYN practice website so that you can rank highly for the procedures and treatments you specialize in.

Gastroenterology SEO Basics

Effort Meter

Your Available Options At-a-Glance

  • Generating New Patients: Very Effective
  • Do It Yourself: Very Difficult
  • Typical Cost: $500 - $3,500/month

Creating top-ranking content can seem impossible.  Advice Media has been executing successful SEO campaigns for over 20 years.  The OB-GYN practices that create and provide original content about their areas of specialization see the most gains in search returns.  We have proven solutions and a veteran team ready to recommend strategies that will help your practice become more successful online and offline.  

Did You Know ... ?

75% of internet users never scroll past the first page of search engines

Source: HubSpot

Components of a Successful SEO Strategy

Content Optimization

Is your site an educational resource for prospective clients?

Content optimization is the process of creating content that has the potential to reach the largest possible audience.  Continually analyzing and adjusting the content on your website allows you to expand your reach and improve the user experience.

Keywords, a variety of media types, and organized website code are just a few factors that Google looks at while analyzing website content. There are many other components to content optimization, such as keyword research, proper HTML coding, URL structure, image file names, and outbound/inbound linking.  All of these link together to generate more traffic to your website.

It can be daunting, but Advice Media’s platform focuses on content optimization. Depending on your package level, we will regularly collect data from content audits and turn it into helpful insights on where you can focus to improve your content strategy. This allows you to always have a plan of action to improve your SEO efforts. 

Google first decides if your page is relevant to the current user’s search query.  From there, it then works to measure the degree of relevance and value by looking at how long a user stays on your site and engages with your content.  The longer they stay on a page, the more relevant that page appears, and the higher you will rank for those search terms. This also increases the overall likelihood of converting those visitors into leads.

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Slice of Advice

Not sure what content to add to your site? Think about Frequently Asked Questions, benefits of your product or service, what to expect, testimonials, videos, and photos.

Link Building

Link building is a great way to strengthen your website’s SEO.  Having relevant content on your website is just one aspect of a successful SEO campaign. You also need a way to signal to search engines that you are a trustworthy source of information. The best way to do this is through effective link building - the process of getting other websites to link back to your website.

The more websites that link to your content, the more important your site will look to search engines. The more links you build, the higher you will be placed on search engine results pages (SERPs), and the better you will perform in organic search results. Website traffic and backlinks are excellent for SEO.

High-quality content and link building are the two most important signals used by Google to rank your website for search.

Source: Google

Keep in mind that these links should be high-quality and naturally obtained. 

Here’s a helpful checklist when determining the quality of an inbound link: 

Domain authority

How authoritative is the site that links to you?

Coding of the link

Does the HTML code of the link tell Google that the site trusts you?

Subject relevance

How relevant is the site to your market/specialty?

Spam score

How trustworthy is the site that links to you?

Anchor text

In what way is your site mentioned, and where on the website does the link appear?

A good rule of thumb is if a user would benefit from the link, and the site that links to you is well-liked, then it’s a high-value link.

Link building can be extremely time-consuming and cause unnecessary headaches. We understand this and offer a solution. Depending on the level of your package, we will perform link building efforts for a certain amount of time every month. These efforts ensure relevant and trustworthy links back to your site.

Did You Know ... ?

74% of consumers trust a local business with reviews that are positive.

Source: Bright Local

Reviews

Online reviews have become a crucial factor in the OBGYN sales funnel.

Online reviews are everywhere and don’t think they don’t apply to gynecological practices. 

Online reviews have become crucial for converting potential patients because they often serve as the first impression when a potential patient is looking to find an OB-GYN practice. A nice thing about this trend is that responding and engaging with these reviews doesn’t cost a dime in media dollars, but it pays off both in patient loyalty and search. You need to have an office routine to encourage patients to submit reviews and to respond to reviews that have been posted. But it’s hard to be constantly vigilant.

You need reputation management software that alerts you when a new review is posted and that helps encourage patients to submit reviews. Advice Media’s Review Power is our proprietary review management system that does all of that, and it includes medical specific review sites.

Review Power allows you to quickly and easily request reviews from patients that visit your office, notifies you of any new reviews that come in, and allows you to respond to reviews that come from Facebook or Google. Having all of this in one place creates a streamlined process of managing your online reputation.

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Did You Know ... ?

68% of consumers would stop using a local business due to incorrect information in online directories.

Source: BrightLocal

Local Directory Listings

Another way to improve your online visibility is to get listed in local business directories. This allows you to appear in more searches, establish more authority, and get found more often. 

These directories serve as resources to connect OBGYN practices with potential patients.

Whether your business is listed on maps, apps, search engines, directories, or social networks, you need to ensure your practice’s information is accurate and consistent everywhere.

 Advice Media’s Local Power ensures all of your practice data is correct across all directories.

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