Search Engine Optimization for
Dermatology Practices

How incorporating a strategic SEO campaign can take you to the next level.

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Summary

Incorporating a strategic SEO campaign can take your digital presence to the next level, especially in a saturated and competitive market. 

Google weighs various factors to determine if your website is relevant to the query, is trustworthy, and if it deserves to rank highly in organic search returns. The key is optimizing your dermatology practice website so that you can rank highly for the procedures and treatments you specialize in.

Dermatology SEO Basics

Effort Meter

Your Available Options At-a-Glance

  • Generating New Patients: Very Effective
  • Do It Yourself: Very Difficult
  • Typical Cost: $500 - $3,500/month

Advice Media has been executing successful SEO campaigns for over 20 years, continually adapting to changes in the market and Google’s algorithms. We have proven solutions and strategies that will help your practice become more successful online and offline.  

Did You Know ... ?

75% of internet users never scroll past the first page of search engines

Source: HubSpot

Components of a Successful SEO Strategy

Content Optimization

Is your site an educational resource for prospective clients?

It may seem obvious, but Google and the other search engines have a single goal: to deliver the most relevant search results as quickly as possible. How do you help this happen? Create and provide original content about your key procedures because it can be optimized.

Keywords, a variety of media types, and organized website code are just a few factors that Google looks at while analyzing website content. There are many other components to content optimization, such as keyword research, proper HTML coding, URL structure, image file names, and outbound/inbound linking.

Advice Media’s Power Suite products provide you with tools to help with content optimization. Depending on your package level, data is regularly collected from content audits and turned into helpful insights to develop your content strategy so that you always have a plan of action to improve your SEO efforts.

After your dermatology content is deemed relevant, Google measures the degree of the value it offers by looking at how long a user stays on your site and engages with your content. The longer they stay on a page, the more relevant that page appears, and the higher you will rank for those search terms.

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Slice of Advice

Not sure what content to add to your site? Think about Frequently Asked Questions, benefits of your product or service, what to expect, testimonials, videos, and photos.

Link Building

In addition to relevancy, your website must signal that it is trustworthy. This is done through effective link building - the process of getting other websites to link back to your website.

High-quality content and link building are the two most important signals used by Google to rank your website for search.

Source: Google

Keep in mind that these links should be high-quality and naturally obtained.

Here’s a helpful checklist when determining the quality of an inbound link: 

Domain authority

How authoritative is the site that links to you?

Coding of the link

Does the HTML code of the link tell Google that the site trusts you?

Subject relevance

How relevant is the site to your market/specialty?

Spam score

How trustworthy is the site that links to you?

Anchor text

In what way is your site mentioned, and where on the website does the link appear?

If a user would benefit from the link, the site that links to you is trustworthy, then it’s a high-value link.

Link building can be extremely time-consuming and cause unnecessary headaches. We understand this and offer a solution. Depending on the level of your package, we will perform link building efforts for a certain amount of time every month. These efforts ensure relevant and trustworthy links back to your site are created.

Did You Know ... ?

74% of consumers trust a local business with reviews that are positive.

Source: Bright Local

Reviews

These days everyone is a reviewer, and these online reviews have become crucial for converting potential patients. 

A consistent stream of reviews indicates that your practice is popular and visited often, which is rewarded by making you more visible in search results. Because of this, a process needs to be in place for generating and responding to reviews. Managing incoming reviews, requesting new reviews, and responding to positive and negative feedback can be challenging without one.

Reviews often serve as the first impression when a potential patient is looking to find a dermatologist.

Advice Media’s complete Review Power platform eliminates this difficulty by allowing you to easily request reviews from patients, alerts you of any new reviews, and assists in responding to comments. Having all of this in one dashboard creates a streamlined process of managing your online reputation.

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Did You Know ... ?

68% of consumers would stop using a local business due to incorrect information in online directories.

Source: BrightLocal

Local Directory Listings

Directories are a great way to appear in more searches and establish your practice as an authority. 

These directories serve as resources to connect dermatologists with potential patients.

Whether your business is listed on maps, apps, search engines, directories, or social networks, you need to ensure your practice’s information is accurate and consistent everywhere.

Advice Media’s software is designed to ensure all of your business data is correct across all directories.

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