Reviews & Ratings Marketing
The vast majority of consumers now rely on online reviews to find the best local businesses. A large number of positive reviews and a high rating could mean the difference between generating new clients for your law firm and missing out on leads.
No matter how strong your marketing efforts are, generating a steady stream of positive reviews and ratings from satisfied clients is critical for earning trust. Advice Media provides hands-on guidance to help you build a steady stream of authentic reviews, as well as offering a solution to manage your online reputation.
In addition to boosting your online reputation, our reviews and ratings platform works in tandem with additional marketing strategies to enhance your search rankings, amplify your marketing message, and gain and retain clients. All of these drive high-quality leads, more conversions, and more revenue.
Where Do My Reviews Get Posted?
Potential clients might access a wide variety of review websites before hiring a lawyer. It’s important for users to find you consistently, which is why our reviews and ratings platform gives you the power to decide where positive reviews appear.
Marketing consultants at Advice Media can discuss which websites position you most favorably to prospective clients. Options include:
- Google listings, such as Google Maps and your Google My Business profile
- Better Business Bureau
Advice Media specializes in marketing lawyers and law firms so they enjoy broad exposure. Each of these websites is a leading source of online reviews, and it pays to have your presence on them associated with high praise.
How Do You Manage My Reviews?
Advice Media offers an affordable service to help attorneys accentuate the positive feedback provided by clients online. Our reviews platform encourages clients to share their experience with your law firm through automated email and text message reminders. This reduces the labor required of your office staff while allowing you to stay diligent in generating reviews.
What about Negative Reviews?
Unfortunately, not every client will be satisfied with their experience. But, our reviews and ratings platform notifies you if a client writes a review with a rating below 3 stars. This advance notice is crucial, as it allows you and your staff to know about negative feedback immediately.
With this advance notice, you and your team can reach out to the dissatisfied client and try to rectify the situation. This personal touch might just help change the client’s mind.
Expanding the Reach of Positive Reviews
When clients write 4- and 5-star reviews, on the other hand, you want as many people online to see them as possible!
By choosing from the platforms listed above, you can automatically publish positive reviews directly to these leading websites. You can instantly show users what satisfied clients have to say about you and boost both your review count and rating on one or more platforms.
Managing Your Reviews and Online Reputation through Social Media
Reviews are just one component – albeit an important one – of social media websites like Facebook and Twitter. These platforms help you build trust with prospective clients, so it’s very important to manage testimonials, good, bad or in between, with grace and professionalism.
Users see not just the reviews your clients post, but your interactions with the testimonials themselves. If clients write positive accounts of their experience with your law firm, thank them for sharing and taking the time to write about it.
Getting Positive Reviews in Front of Potential Clients
Reviews and ratings also have an SEO impact. Your website already targets valuable search queries that drive traffic and leads. Positive ratings and reviews can help you further leverage key listings.
Results pages for many local search terms display 3 profiles for relevant law firms. By optimizing your Google My Business profile, you provide users with the most value when they access the “Local Pack.”
A star rating appears alongside each Google My Business listing. If you have a rating at or near 5 stars with a high number of reviews, your law firm will stand out in the Local Pack.
Users are much more likely to contact a 5-star attorney or law firm. Our reviews and ratings platform is an efficient tool that helps you stand out from the competition in search results, as well as on dedicated review websites.
Learn More about Reputation Management Marketing for Lawyers
Many law firms struggle to drive consistent reviews. Advice Media can help you get more outstanding ratings and testimonials, publish them where they are most advantageous and get a jump on negative comments.
To discuss reviews and ratings management and other digital marketing services for your law firm, please contact Advice Media by calling 435.575.7470 or filling out the form below today!