Enticing the Millennial Patient
- Mara Shorr - Vice President Marketing and Business Development
What You'll Learn in this Webinar:
Today’s patient is younger than ever before, and the days of only targeting middle-aged women looking for a secret facelift are a thing of the past. In a world where young celebrities openly discuss their cosmetic and aesthetic procedures, both surgical and non-surgical, we're seeing a trend of patients who are more willing than ever to both go under the knife, needle or laser in the name of perfection… and then tell all their friends about it on social media.
This session details how to market to the millennial patient, and, once you have them in your consult room, how to talk to them. Learn about their preferred method of communication, how to handle the HIPAA discussion, how to explain post-procedure care in a world where our attention spans are shorter than those of our goldfish, and how to handle patient expections to allow for a returning patient, as well as patient referrals.