Demystifying Google Search for Healthcare

Presenter: Carrie Liken / Yext
In this presentation, Carrie Liken, Head of Industry/GM – Healthcare at Yext will discuss how Google works and what matters to Google so that you can start attracting more patients, key 2019 statistics about how patients use digital means to find healthcare, and 4 steps to answer patient questions and cover all of your bases on search engines, maps, and apps.

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