Radiology Website Design & Development
Your radiology practice website is the most critical marketing asset you have in the digital world.
Why Your Website Is So Important
Your website is your most important marketing channel, and it’s likely to be where your potential new patients form their first impressions of your radiology practice.
You want to be sure to showcase your expertise, the breadth of your imaging options, your skilled staff, and other areas of your radiology practice that separate you from your competitors.
Ultimately, the accurate measure of success for your website and all of the marketing strategies that drive traffic is converting high-quality leads into services that bring you revenue.
There are plenty of digital marketing firms out there, but you should trust your online marketing to a company with specific experience in radiology website design. Advice Media is a radiology marketing company with a specialization in radiology website design. We have over 20 years of specific radiology knowledge and expertise. You want an agency that understands different conversion strategies for your radiology procedures (knowing what procedures help your practice be successful).
Your Available Options At-a-Glance
- Generating New Patients: Extremely Effective
- Do It Yourself: Very Difficult
- Typical Cost: Template Website: $1000-$3000; Semi-Custom Website: $5000-$12,000; Custom Website: $20000+
Your website needs to function seamlessly on all devices from phones to laptops. This means that not only should your website be mobile-responsive; it should be designed from a mobile-first perspective. At Advice Media, we do just that.
Mobile search has now surpassed desktop and is becoming more influential when selecting a radiologist.
Your desktop and mobile sites need to feel like the same practice, yet with dramatically different functionality. When a potential patient runs into a website that isn’t mobile-friendly, they are going to click out and keep looking.
Our websites are always mobile-responsive and able to dynamically shift to fit the screen of any device, from smartphones and tablets to desktop computers.
Test to see if your website is mobile responsive.
Compelling Calls to Action
How should people contact you?
Calls to action are crucial to getting users to connect with you.
Your website needs to clearly convey your radiology brand in the digital world, and make it simple for a patient to instantly contact your office whether they have a question about what’s involved in a CT scan or to schedule the appointment to have one.
You want to ensure you have various calls to action throughout your site to give people the option of how they want to connect. These options include phone numbers, contact forms, email, appointment scheduling, and social media sharing designed to encourage potential patients to get in touch and schedule a consultation.
You probably recognize that content is an integral part of your website and Internet marketing, but not all content is the same.
Going beyond simple text, interactive content is developed to:
- Increase visitor engagement
- Stimulate longer user sessions
- Communicate more effectively with mobile users
- Build authority with your audience
- Improve SEO results
- Generate more leads
Engaging Content & Layout
You want an agency that understands different conversion strategies for the radiology sector of the medical world. And your radiology website should have certain design features — robust content, photos of your facilities, radiology blogging, testimonials, and strong calls to action — to help patients utilize your practice for their imaging.
Before designing your website, team members at Advice Media will strive to understand your brand and represent it visually by researching:
- Your practice areas and the procedures you value most
- The types of patients your practice seeks to attract
- The local marketplace you serve
- Competitors’ websites -- the best way for your practice to stand out is a website that amplifies your unique selling points
You want a website that projects a professional image and shows the unique personality of your radiology practice. Each of Advice Media’s Signature Website themes includes original content that builds rapport with users, educates them, and strives to earn their business
Is it easy to update your website and improve SEO?
Advice Media prides itself on building reliable and secure websites on the WordPress CMS platform.
Our sites are reliable, scalable, and robust - the WordPress platform makes content creation and management simple without compromising beauty, responsiveness, or features.
SEO is a big piece of the digital strategy that we provide Radiologists. One of the reasons we use WordPress is that it is structured to allow easy implementation of effective SEO strategies. WordPress sites are easily found by major search engines, which assist with page ranking and, ultimately, site visibility. These sites are also user-friendly, easy to update, and ideally suited for SEO.
Fast Site Speed
The longer it takes your site to load, the more leads you lose. At Advice Media, our hosting services come with custom-built caching technology, enabling us to deliver consistent and reliable site speeds to your potential patients. This is essential for establishing trustworthiness and keeping people on your site. It also impacts search engine ranking. Google considers site speed and page load times as part of its ranking algorithm.