Pay-Per-Click for Veterinary Practices
The fastest way to hop to the top of Google search results is to utilize paid search advertising, also known as Pay-Per-Click.
Your Fast Track to Growth
Google and Bing are pushing organic search results lower and lower on the page. That’s because they want more pay-per-click (PPC) advertising.
Pay-per-click advertising means that your vet practice only pays when a user clicks on your ad and is directed instantly to your website. With PPC ads, you truly get what you pay for.
Our PPC team can track the exact number of clicks to your site and collect conversion data to link the number of emails and phone calls your business receives as a direct result of Pay-Per-Click. Monthly reports listing total conversions allow Advice Media to convey projected revenue resulting from your Pay-Per-Click campaign.
Successful Strategy Components
Boost Your Brand
Pay-Per-Click ads not only increase your direct conversions from website visitors, but it also generates impressions. Even if you don’t get a click, your ad is up and being consumed by prospects. These impressions stay embedded in your prospect’s minds and improve your brand image over time. The more impressions you have on a potential patient, the greater trust and credibility you appear to have in their eyes.
Your Available Options At-a-Glance
- Generating New Patients: Very Effective
- Do It Yourself: Very Difficult
- Typical Cost: Recommended Minimum Budget: $750/month (Market Dependent)
of people said they'd click on a Google ad, according to Search Engine Land.
Google Ads results receive 65% of the clicks that started with buying keywords.
Organic results receive 35% of the clicks that started with buying keywords.
of people click on a paid search ad because it directly answers their search query.
Optimize Your Campaign
Google makes money from Pay-Per-Click ads and has gotten very good at maximizing the number of PPC clicks versus organic clicks. They continue to make changes to improve the number of ads that are clicked, such as adjusting their appearance to look like organic search results. The latest studies show that PPC clicks now account for approximately half of all clicks, so it’s safe to say that PPC should be part of your patient acquisition strategy.
The best way to set yourself up for success is to perform keyword research.
Keyword research is the process of finding possible search terms that are relevant to your veterinary practice’s services. When someone searches for these terms that you are bidding on, then your ad will appear. Whether they click or not, this steady exposure increases the likelihood that they will visit your site.
After the research is done and the ads are up and running, our team of experts continuously monitors and analyzes the performance of your campaigns and adjusts them as needed so that you are always optimizing cost. Once visitors click through to your site, they need to find robust, engaging content and beautiful website design so that they push deeper into your site. This increases your ROI.
Of course, before you start paying when people click your SEM ad, your website needs to be fully optimized and following a veterinary SEO strategy. That way, those PPCs will be worth it and your ad quality scores will be high.
Slice of Advice
You must have robust content and a beautiful site to generate the best ROI from your PPC budget.
There are different types of SEM, and each requires different strategies to optimize your ads to generate leads.